Senior Manager - Consumer Segment YWT at MTN Nigeria

Mission:

• Develop and coordinate the execution of marketing strategies to unlock value and drive growth in the Youth Segment.
• Responsible for driving the end-to-end definition of the core proposition (product and pricing), promotion, route to market, campaign, and communication strategies of the Youth Segment to fit with MTNN overall objectives.

Description:

• Responsible for the revenue, acquisition, retention, and growth of the youth segment within the company.
• Develop strategic and tactical initiatives to drive the growth of MTN's volume and value share within the youth segment.
• Take the lead in the execution of initiatives targeted at driving the growth of MTN's value and volume share within the segment.
• Take charge of the company’s strategy for youth acquisition and oversee execution across all functions to achieve the company’s objectives.
• Anticipate market trends and drive product strategy, process improvement, and cost containment for the segment.
• Ensure the periodic development and update of the behavioral and demographic profiles of the youth segments within the telecommunications landscape.
• Work with the research team to continually acquire intelligence on the preferences and behavioral patterns of youths within the Nigerian operating environment.
• Develop and execute promotional campaigns targeted at MTN’s youth segment aimed at the acquisition of new customers, growth, and stimulation of usage among existing customers.
• Customize and differentiate MTNN youth and teen products and services in the market.
• Design a customer lifecycle extension plan to take advantage of market opportunities within the youth segment.
• Take the lead and work with the relevant marketing divisions and units to ensure a successful product launch.
• Manage inter-functional relations to ensure synergy across the various departmental functions.
• Prepare and share periodic activity and performance reports for the attention of the GM, Segments and Devices.
• Perform any other duties as assigned by the GM, Segments and Devices.
• Identify learning and development needs and manage skills enhancement programs for the youth and teen segment teams to ensure the set objectives of the business are delivered.
• Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Education:

• First degree in Marketing, Social Science or Engineering discipline
• Fluent in English and the language of the country is preferable.

Experience:

9–17 years of working experience, comprising:

• Manager track record of 3 years or more, with at least 3 years in the relevant sector or industry.
• 4-6 years of segment management experience.
• 4 years’ experience in telecoms marketing, strategy development, and implementation.
• Relevant experience in advertising material production and management.