Senior Digital Marketer at Kaplo Africa

Job Overview

• Our client is recruiting a highly skilled Senior Digital Marketer to drive online brand visibility, lead generation, and customer engagement for our investment company. 
• The ideal candidate will develop and execute high-impact digital marketing strategies to attract investors and grow our client base.

Key Responsibilities

• Develop and implement result-driven digital marketing strategies across social media, SEO, SEM, and email marketing.
• Manage and optimize paid ad campaigns (Google Ads, Facebook, LinkedIn, etc.) to drive lead generation.
• Create engaging content, including articles, infographics, and videos, to boost brand awareness.
• Oversee website and landing page optimization to improve conversion rates.
• Analyze marketing performance metrics and provide insights for continuous improvement.
• Stay updated with digital marketing trends and apply best practices to enhance ROI.

Requirements

• 3+ years of experience in digital marketing, preferably in finance or investment.
• Proven track record in social media marketing, PPC, SEO, and email marketing.
• Strong knowledge of Google Analytics, Facebook Business Manager, and marketing automation tools.
• Exceptional copywriting and content creation skills.
• Results-oriented mindset with a passion for data-driven decision-making.