Senior Brand Manager – Brown Forman Portfolio at Coca-Cola

The Senior Brand Manager – Brown Forman Portfolio is responsible for leading the strategic development and execution of the PS – Brown Forman Portfolio in Nigeria, which includes the following Categories and brands (Jack Daniels Old No7, Jack Daniels Tennessee Honey, Apple and Fire, Gentleman Jack, Jack Daniels Single Barrel, Woodford Reserve, Gin Mare ) and any future additions. This role owns the end-to-end brand management process — from insight-driven strategy, brand planning, and innovation to execution and performance evaluation — across all channels and touchpoints. A core focus is on driving equity, consumer engagement, and profitable growth for the portfolio.

IS THIS YOU?

• Bachelor’s degree in Marketing, Business, or related field (MBA is a plus). 
• 7-10 years in brand marketing or commercial roles in FMCG.
• Experience in the spirits/beverage alcohol industry is mandatory.
• Proven success managing super premium or luxury brands.
• Strong exposure to multicultural consumer marketing and global brand environments.
• Experience working with agencies and cross-functional teams.
• Expertise in brand planning, pricing, and budget (NSR, IMAP) management.
• Strong digital fluency and integrated campaign development.
• Solid On-Trade (HORECA) knowledge and advocacy program experience.
• Analytical mindset with ability to turn insights into actionable plans.
• High ownership, accountability, and adaptability in a fast-paced environment.
• Portfolio P&L: NSR, EBIT / SoM / Brand Health Tracker Indices / IMAP Utilization % & ROI

YOUR KEY RESPONSIBILITIES

• Lead development and execution of brand plans aligned with brand owner strategy and local business needs.
• Own performance management at brand level (NSR, SOM, KBIs, Profitability).
• Translate global brand positioning into locally relevant strategies.
• Design and execute 360° marketing campaigns (ATL/BTL/Digital) that build premium equity.
• Manage creative/media agencies and deliver campaigns on time, on brand, and within budget.
• Lead PR, influencer engagement, and luxury partnerships to amplify brand desirability.
• Embed brand strategies into commercial plans across all channels.
• Partner with trade marketing and sales to ensure executional excellence.
• Support the development of pricing, trade offers, and promo strategies that align with premium positioning.
• Lead the local preparation and launch of innovation and new brand entries.
• Identify opportunities through consumer trends and Sales feedback.
• Partner with global teams and commercial leads to ensure launch success.
• Co-Lead with Trade Marketing, coach, and develop the Brand Ambassador team to deliver best-in-class execution and advocacy.
• Support functional training initiatives in partnership with the PS & HORECA Capability Lead.
• Champion performance culture and people development through structured feedback and IDPs.
• Own the Annual Portfolio Brand Business Plan development for both internal and external partners. (CCH and Brown Forman)
• Own the IMAP (DME) as a budget owner including reporting & monitoring
• Deliver internal communication campaigns to engage and align all relevant functions.
• Act as the brand guardian, ensuring alignment with global brand guidelines and standards.