Search Engine Marketing (SEM) Specialist at Lily Hospitals Limited

Job Summary

We are looking for a tech-savvy search engine marketing specialist to manage our PPC marketing campaigns. As an SEO/SEM specialist, you will be required to conduct and analyze keyword research, design and implement pay-per-click (PPC) campaigns, and measure paid advertising performance analytics.

You should possess a strong understanding of SEM and SEO techniques and excellent marketing skills. You should also be able to accurately interpret keyword and ranking research and implement marketing campaigns that maximize the company's ROI for paid advertising.

Key Result Areas (KRA)

• Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.
• Conduct market research on keywords, consumer trends, and competing brands.
• Analyzing and interpreting research and analytic data to inform the marketing strategy.
• Designing and developing online marketing campaigns to maximize search engine returns and website traffic.
• Implementing PPC advertising campaigns and SEO/SEM best practices.
• Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.
• Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.
• Coordinating with the designers and writers to ensure that all content is aligned with SEO best practices.
• Generating performance reports and analytics for presentation and review.

Keeping up to date with the latest advancements in search trends, PPC strategies, and SEO best practices.

The Person

• Bachelor's degree in marketing, communications, or similar.
• A minimum of 3 years’ experience as an SEM specialist.
• Proficiency with analytics and PPC platforms such as Google Analytics, Google AdWords, and Facebook Business Manager.
• Strong understanding of SEO and SEM techniques and best practices.
• Experience with a variety of search engines including Google, Bing, and Yahoo.
• Basic understanding of HTML, CSS, and JavaScript.
• Experience with a variety of content management systems such as WordPress, Drupal, and Joomla.
• Exceptional research and analytic skills.
• Excellent computer skills with programs such as MS Office and Google Suite.
• Exceptional written and verbal communication skills.