School Marketing Manager at Standard Bearers School (SBS)

Job Summary

• We are looking for an experienced School Marketer who will strengthen our brand presence, attract quality leads, and tell the SBS story in ways that resonate with modern families.
• The ideal candidate will be creative, strategic, and passionate about education someone who knows how to convert awareness into real interest.

What You’ll Do

• Develop and execute marketing strategies to promote the school’s programs and values to target audiences.
• Create and manage engaging content across social media, email newsletters, and the school’s website.
• Plan and coordinate marketing campaigns, open days, community events, and outreach activities.
• Collaborate with the Sales Executive to ensure smooth handover and follow-up of leads.
• Manage advertising budgets, analyse campaign performance, and prepare regular reports on results.
• Strengthen the school’s brand identity through consistent messaging, storytelling, and design direction.
• Build and maintain relationships with parents, alumni, media partners, and education communities.
• Monitor competitor activities and market trends to keep the school’s marketing strategy relevant and effective.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Public Relations, or any related field.
• A B.Sc. in Marketing or Communications from an A-list institution is an added advantage.
• Professional certifications in Digital Marketing, Brand Management, or Content Strategy are desirable.

What We’re Looking For

• 3–5 years of experience in marketing, branding, or communications, preferably within education or a service-based organization.
• Proven ability to design and implement successful marketing campaigns that drive visibility and enquiries.
• Strong creative and analytical skills — able to generate ideas and measure their impact.
• Excellent written and verbal communication skills.
• Solid understanding of social media platforms, SEO, and digital marketing tools.
• Organised, proactive, and detail-oriented with good time management skills.
• A strong understanding of the Lagos private school landscape is an added advantage.
• A confident, professional presence and ability to represent the school brand at public events.

What You’ll Get

• Competitive salary with performance-based incentives.
• Opportunity to work with one of Lagos’s most respected private schools.
• A creative and supportive work environment.
• Access to professional development and training opportunities.
• A chance to build a legacy brand that continues to shape the future of education in Nigeria.