Sales Team Lead (Automobile) at Simba Group

Job Summary

• The Sales Team Lead is responsible for driving vehicle sales performance by leading, supervising, and motivating the sales team.
• The role focuses on achieving revenue and volume targets, improving conversion rates, managing pipelines, and ensuring disciplined execution of the sales process.
• The Sales Team Lead also plays a key role in coaching sales agents, monitoring KPIs, and ensuring customer satisfaction.

Key Responsibilities
Sales Performance & Target Achievement:

• Drive the team to achieve monthly and annual vehicle sales targets.
• Monitor revenue, unit sales, margins, and profitability.
• Track performance against targets and implement corrective actions.
• Ensure strong pipeline management and deal closures.
• Identify sales opportunities across models, segments, and territories.

Team Leadership & Supervision:

• Lead, coach, and supervise sales executives / field agents.
• Set clear performance expectations and KPIs.
• Conduct regular performance reviews and feedback sessions.
• Motivate the team to improve productivity and conversion rates.
• Support recruitment and onboarding of new sales staff.

Sales Process & Discipline:

• Ensure compliance with the company’s sales procedures.
• Monitor deal progression from lead generation to vehicle delivery.
• Ensure accurate CRM / ERP updates by the sales team.
• Maintain discipline in pricing, discounting, and approvals.
• Prevent revenue leakages and sales irregularities.

Pipeline & Opportunity Management:

• Review sales pipeline and forecast accuracy.
• Support agents in closing complex or high-value deals.
• Monitor lead quality and follow-up effectiveness.
• Improve conversion ratios and sales cycle efficiency.

Customer Relationship & Experience:

• Ensure high standards of customer engagement and satisfaction.
• Resolve escalated customer issues or objections.
• Support key client negotiations when required.
• Promote long-term customer retention and referrals.

Market & Competitive Intelligence:

• Monitor market trends, competitor activities, and pricing strategies.
• Provide feedback on customer preferences and product demand.
• Identify opportunities for campaigns and promotions.

Reporting & Performance Monitoring:

• Prepare sales performance reports for management.
• Track KPIs including:
  • Units sold
  • Revenue generated
  • Conversion rates
  • Pipeline coverage
  • Profit margins
• Analyze performance gaps and recommend strategies.

Key Performance Indicators (KPIs)

• Sales revenue & unit targets
• Conversion rate / closing ratio
• Pipeline coverage & forecast accuracy
• Team productivity metrics
• Customer satisfaction levels
• Profitability / margin performance

Qualifications & Requirements

• Minimum Qualification: HND / BSc in Marketing, Business Administration, or related field
• Experience: 4–7 years in automobile sales
• Prior leadership / supervisory experience preferred
• Strong understanding of vehicle sales cycles
• CRM / ERP familiarity (D365, SAP, etc.)

Required Skills & Competencies:

• Strong sales & negotiation skills
• Leadership & people management ability
• Analytical & performance-driven mindset
• Strong communication & coaching skills
• Customer-centric approach
• Decision-making & problem-solving ability
• High accountability & result orientation.