Sales & Marketing Officer (Agro) at Boolean Labs Limited

Responsibilities
Sales & Business Development:

• Develop and implement effective sales strategies to achieve revenue targets.
• Identify and establish relationships with farmers, agribusinesses, cooperatives, and distributors.
• Conduct field visits, product demonstrations, and farmer training sessions.
• Negotiate contracts, pricing, and agreements with clients and distributors.
• Monitor competitor activities and market trends to adjust sales strategies accordingly.

Marketing & Promotion:

• Plan and execute marketing campaigns to promote agricultural products, such as fertilizers, pesticides, seeds, and farm equipment.
• Develop marketing materials, including brochures, flyers, and social media content.
• Organize and participate in agricultural trade fairs, exhibitions, and field days.
• Maintain an active social media and digital presence for brand awareness.
• Work with the research & development team to introduce innovative agricultural solutions to the market.

Customer Relationship Management:

• Provide after-sales support and technical advice to customers.
• Address customer queries and complaints effectively.
• Build long-term relationships with clients to enhance customer loyalty.

Market Research & Reporting:

• Conduct market research to identify new business opportunities.
• Analyze sales data and prepare reports for management.
• Provide insights on customer preferences and industry trends.

Qualifications

• Bachelor’s Degree in Agronomy, Agricultural Science, Agribusiness, Marketing, or a related field.
• 2+ years of experience in agricultural sales & marketing preferred.
• Strong knowledge of agriculture, crop production, fertilizers, pesticides, and seeds.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and travel extensively.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and CRM software.
• A valid driver’s license is a plus.

Key Competencies:

• Sales and negotiation skills
• Agricultural product knowledge
• Digital and traditional marketing expertise
• Customer relationship management
• Market analysis and problem-solving.