Sales & Marketing Officer at Afripoint Group Limited

Job Summary

• The Sales & Marketing Officer is responsible for driving business growth by identifying sales opportunities, acquiring new clients, managing customer relationships, and implementing strategic marketing initiatives.
• The role requires a result-oriented professional with strong selling, communication, and digital marketing skills to promote company products and services while achieving sales targets.

Key Responsibilities
Sales:

• Identify new business opportunities through market research and prospecting.
• Generate leads, build sales pipelines, and convert prospects into paying customers.
• Conduct product presentations, client meetings, and negotiations to close deals.
• Develop and maintain strong business relationships with new and existing clients.
• Prepare and submit sales reports, forecasts, and performance updates.
• Ensure prompt follow-up on leads and timely feedback to management.
• Achieve assigned monthly, quarterly, and annual sales targets.

Marketing:

• Support the execution of marketing campaigns, promotions, and brand awareness strategies.
• Conduct competitor and market analysis to support strategic decision-making.
• Assist with digital marketing efforts including social media campaigns, email marketing, and content promotion.
• Participate in trade fairs, product activations, and marketing events.
• Support brand communication and product positioning activities.
• Provide innovative ideas for marketing campaigns and market penetration strategies.

Core Performance Indicators (KPIs)

• Sales target achievement.
• Lead conversion rate.
• Revenue growth contribution.
• Client acquisition and retention.
• Market expansion results.
• Campaign effectiveness.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
• 2 - 4 years of proven experience in sales and marketing, preferably in FMCG, Technology, or Service Industry.
• Strong understanding of sales techniques, customer engagement, and marketing strategies.
• Experience with digital marketing tools is an added advantage.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Ability to meet and exceed sales targets.

Key Skills & Competencies:

• Excellent communication and presentation skills.
• Strong persuasion and negotiation abilities.
• Good interpersonal relationship and networking skills.
• Goal-oriented with a passion for sales.
• Ability to work independently and as part of a team.
• Strong problem-solving and analytical skills.
• Creativity and strategic thinking.
• High level of professionalism and integrity.