Sales & Marketing Manager at Onyx Beauty Hub

About the Role

• We are seeking a highly driven and results-oriented Sales & Marketing Manager to lead and execute strategic initiatives across our beauty brands.
• The ideal candidate will be responsible for driving revenue growth, strengthening brand positioning, expanding market presence, and leading a high-performing sales and marketing team.
• This role requires a dynamic professional with a strong blend of sales expertise, marketing insight, leadership capability, and data-driven decision-making.

Key Responsibilities
Sales Strategy & Revenue Growth:

• Develop and implement comprehensive sales strategies to achieve monthly, quarterly, and annual revenue targets.
• Identify new market opportunities, distribution channels, and strategic partnerships.
• Drive both B2B and B2C sales initiatives including retail, wholesale, online channels, salon partnerships, and distributor networks.
• Set, track, and optimize sales KPIs to ensure consistent performance.
• Prepare accurate sales forecasts and periodic performance reports.
• Lead and execute promotional campaigns to increase product sales and customer acquisition.

Marketing Strategy & Brand Positioning:

• Design and execute integrated marketing strategies aligned with business objectives.
• Ensure consistent and compelling brand positioning across all digital and offline platforms.
• Plan and execute product launches, seasonal campaigns, and promotional activities.
• Oversee digital marketing efforts including social media, influencer partnerships, email marketing, and paid advertising.
• Collaborate with content creators and designers to deliver high-quality brand storytelling.
• Monitor market trends, competitor activities, and consumer behavior to inform strategy.

Customer Acquisition & Retention:

• Develop and implement customer retention strategies, including loyalty and referral programs.
• Analyze customer data to improve targeting, engagement, and conversion rates.
• Ensure a seamless and excellent customer experience across all touchpoints.
• Build and maintain strong relationships with distributors, retailers, influencers, and salon partners.

Team Leadership & Management:

• Recruit, train, and manage the sales and marketing team.
• Set clear performance objectives and conduct regular evaluations.
• Motivate, mentor, and guide team members to achieve high productivity and accountability.
• Foster a collaborative, innovative, and performance-driven work environment.

Budgeting & Performance Analysis:

• Develop and manage the sales and marketing budget effectively.
• Track and analyse ROI on marketing campaigns and initiatives.
• Prepare and present monthly performance reports to management.
• Continuously refine strategies based on analytics and performance insights.

Brand Partnerships & Market Expansion:

• Identify and secure partnerships with influencers, brand ambassadors, and retail outlets.
• Drive expansion into new markets, regions, and platforms.
• Represent the company at industry events, trade shows, and exhibitions.

Requirements & Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Minimum of 5+ years experience in sales and marketing, preferably within the beauty, cosmetics, or FMCG industry.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong understanding of digital marketing tools and platforms.
• Excellent leadership, communication, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Ability to work in a fast-paced and target-driven environment.

Key Competencies:

• Strategic Thinking & Execution
• Leadership & Team Management
• Sales & Negotiation Skills
• Data-Driven Decision Making
• Creativity & Innovation
• Customer-Centric Mindset.