Sales Director at Johnvents Foods Limited

• As the Sales Director, you will serve as the chief commercial architect for Johnvents FMCG. This is a high-level executive role responsible for the long-term vision, commercial viability, and national market dominance of the Johnvents product portfolio. You will oversee the entire sales ecosystem, steering the business toward aggressive growth targets while ensuring that our route-to-market strategies are modernized, data-driven, and highly profitable. You are the strategic bridge between the Group Board’s vision and the operational realities of the Nigerian FMCG landscape.

Key Responsibilities

Enterprise Sales Strategy

• Define and champion the long-term commercial roadmap for Johnvents FMCG, focusing on national market share expansion and brand equity growth.
• Direct the transformation of the sales division from traditional distribution models to a high-velocity, technology-enabled commercial powerhouse.
• Identify high-value business development opportunities and institutional partnerships to diversify revenue streams beyond standard trade channels.

National Commercial Governance & P&L

• Hold full accountability for the P&L of the sales division, managing multi-billion naira budgets, trade investment, and operational expenditures.
• Provide regular strategic reporting to the Group Board of Directors on market trends, competitive positioning, and commercial performance.
• Oversee the formulation and enforcement of national pricing policies, distributor contracts, and trade incentive frameworks.

Strategic Route-to-Market (RTM) & Distribution

• Design and implement an adaptive RTM strategy that balances the scale of large-scale distributors with the granularity of micro-distribution and street-commerce models.
• Lead executive-level negotiations with major national distributors, modern trade chains, and HORECA partners to secure long-term commitment and growth.
• Ensure 100% operational synergy between the sales organization, supply chain, and production planning to prevent stockouts and optimize market service levels.

Executive Leadership & Culture

• Build a high-performance leadership pipeline, mentoring Regional Sales Managers and senior commercial leads to foster a culture of integrity, accountability, and commercial aggression.
• Spearhead the adoption of digital transformation in sales, ensuring that all regional hubs utilize real-time data for decision-making.
• Represent Johnvents FMCG at high-level industry events, government engagements, and trade associations to advocate for the company’s market interests.

Requirements

• Experience: 15+ years of extensive experience in FMCG, with at least 8 years in senior executive roles (Sales Director, Country Head, or Commercial Director).
• Education: Master’s Degree or MBA from a top-tier institution is highly preferred; Bachelor’s Degree in Business, Economics, or related fields is mandatory.
• Commercial Maturity: A proven track record of managing national P&L and delivering consistent double-digit revenue growth in the Nigerian FMCG sector.
• Leadership: Demonstrated ability to lead large, geographically dispersed teams and manage complex stakeholder environments, including Board-level interactions.
• Strategic Vision: Ability to conceptualize and execute market-entry strategies for new products and categories within the FMCG space.