Sales and Marketing Team Lead at Welcome2Africa

Job Description

• This role involves leading organization’s efforts in driving revenue growth, expanding market presence, and establishing strong relationships with key stakeholders.
• As a key leader in our team, you will be responsible for crafting and executing sales and marketing strategies that promote trade and investment opportunities, particularly in Africa’s agriculture and allied sectors.
• You will also leverage advanced tools like Apollo and other marketing technologies to streamline lead generation, improve customer engagement, and enhance sales outcomes.

Responsibilities

• Develop and implement marketing strategies that elevate company's profile and promote trade and investment facilitation programs.
• Continuously monitor and analyze market trends, particularly within the agriculture and trade sectors, to identify opportunities for business growth and expansion.
• Lead the sales team in securing revenue from W2A’s core offerings, including events, trade facilitation services, and consultancy projects.
• Drive new business development by identifying and pursuing key accounts, securing sponsors, and converting leads into long-term partners.
• Collaborate with cross-functional teams, including ITP and ITF, to align sales strategies with business objectives and ensure successful project delivery.
• Lead the negotiation and closing of deals with international clients, investors, and sponsors, ensuring mutually beneficial partnerships.
• Identify and engage with strategic partners across the various sectors of investment, and trade facilitation to enhance W2A’s offerings and market presence.
• Leverage Apollo and other marketing tools to create and execute lead generation campaigns, driving new business opportunities and optimizing outreach efforts.
• Lead, mentor, and develop a high-performing marketing and sales team, fostering a collaborative, goal-driven culture.
• Set clear KPIs for the marketing and sales teams and monitor performance to ensure alignment with overall business goals.
• Conduct in-depth market research to stay ahead of industry trends, identify new markets, and understand competitor strategies.
• Provide strategic insights and recommendations to senior management for continuous improvement in marketing and sales performance.

Requirements

• Master's degree in marketing, Business Administration, or a related field
• Notable years of experience in marketing and sales leadership, preferably in trade facilitation and investment, in any of these sectors; Agriculture, maritime, Energy
• Proven experience with Apollo and CRM tools like Zoho CRM for lead generation, sales management, and customer relationship management.
• Excellent interpersonal and negotiation skills, with the ability to build and maintain relationships with key stakeholders.
• Ability to manage a cross-functional team and lead them to achieve measurable results.