Sales and Marketing Associate at HRLeverage Africa

Job Summary

• The Sales & Marketing Associate will be responsible for developing and implementing strategic sales and marketing initiatives to drive business growth across alldivisions. 
• This role requires a dynamic individual with a deep understanding of the heavy equipment rental and construction industries, capable of identifying new market opportunities and bringing them in as business, and building strong client relationships.

Key Responsibilities

• Market Research & Analysis: Conduct thorough market research to identify trends, customer needs, and competitive landscape within the heavy equipment rental and construction sectors
• Sales Strategy Development: Formulate and execute effective sales strategies to achieve revenue targets across all service offerings
• Client Acquisition & Retention: Identify potential clients, initiate contact, and build lasting relationships to ensure customer satisfaction and repeat business
• Marketing Campaigns: Collaborate with the marketing team to design and implement campaigns that effectively promote our services
• Proposal Preparation: Develop and present compelling proposals and presentations to prospective clients, showcasing our capabilities and value propositions
• Collaboration: Work closely with internal teams, including operations and project management, to ensure seamless service delivery and customer experience
• Reporting: Monitor and report on sales performance, market trends, and customer feedback to inform strategic decisions.

Qualifications

• Education: Bachelor's Degree in Mass Communications, Business Administration, or a related field.
• Experience: 2 - 4 years proven experience in sales and marketing roles within the heavy equipment rental, construction, or related industries.

Skills:

• Strong understanding of sales principles and customer service practices
• Excellent communication, negotiation, and interpersonal skills
• Ability to analyze market trends and develop strategic responses
• Proficiency in Microsoft Office Suite and familiarity with CRM software
• Self-motivated with a results-driven approach.

To excel in this role, the preferred candidate will require;

• Knowledge of the Nigerian construction and equipment rental market
• Experience in managing marketing campaigns and promotional activities
• Familiarity with digital marketing tools and social media platforms.