Regional Marketing Manager - Pharma (West Africa) at Shalina Healthcare

What you become a part of:

The successful candidate will provide strategic and thoughtful leadership for developing and executing marketing strategies tailored to the specific needs of the region.

What to expect:

• Develop and implement regional marketing strategy (operational plans, brand & promotional mix) to meet regional performance and revenue targets in collaboration with sales and other stakeholders.
• Ensure alignment of regional marketing plans with global marketing strategy.
• Ensure brand consistency and integrity across all regional marketing initiatives.
• Oversee the development and execution of regional branding campaigns and promotional activities.
• Engage the field sales force, key enterprise customers and other resources to capture regional response to promotional activities and campaigns.
• Identify, engage and maintain relationships with key customers in the region.
• Support the design and periodic review of differential pricing strategy in the region for all brands.
• Support the identification of new products across different categories of relevance.
• Monitor regional needs, competition and business performance to proactively provide the field sales force with adequate support.
• Lead, mentor, and manage a team of marketing professionals within the region.
• Conduct regional training programs to impart product knowledge to field sales force.
• Collect and analyze regional primary/ secondary sales data to present monthly dashboard reports to stakeholders.
• Collaborate with other functions such as Medical Affairs, Supply Chain, Manufacturing, Regulatory etc. to create synergy.

Essential qualifications, experience and skills:

• Bachelor’s degree in Pharmacy/ Life Sciences. Tertiary qualifications such as MBA in Marketing highly preferred.
• 12- 15 years’ experience in marketing, with minimum 3-5 years’ in a regional/ cluster role ideally within pharmaceutical environment.
• Strong leadership skills and a deep understanding of regional market dynamics.
• Excellent consulting and communication skills, with the ability to influence customers and internal stakeholders.
• Strong collaboration skills to partner with functional teams, agency partners and business teams.
• Strong communication skills to push on ground activation agenda.
• Strong analytical skills, understanding consumer needs/ trends and problem-solving approach.
• Experience of working cross-culturally with diverse colleagues in a complex multi-country, matrix environment is preferred.
• Prior experience working in West Africa is mandatory.
• Open to travel within the region, as needed.