Here at Arla we strive to be responsible and open-minded to your needs and ideas. We aim to make the most out of milk to help you make the most out of life - throughout life.
A cooperative dairy company
You may not know this, but Arla Foods is a cooperative owned by 13.500 dairy farmers. The cooperative ethos means we all work together to continuously cr...
Read more about this company
This role is based at our office in Lagos, Nigeria.
You will report to the Head of Marketing, West Africa and will be responsible for developing and executing category strategies to drive growth and market share for our Milk & Yoghurt products in the West Africa region.
You will collaborate closely with cross-functional teams, including marketing, sales, and supply chain, to ensure successful implementation of category plans. Your insights into the market, consumer behaviour, and competitor analysis will be invaluable in identifying opportunities and risks.
Key Responsibilities
Develop 2-5 year Category plan/strategy for Milk & Yoghurt in West Africa; Combine market, shopper, consumer and customer insights to identify growth opportunities and execute these in close cooperation with in-market teams
Actively drive and deliver annual business plans together with colleagues in local markets
Responsible for Dano Brand plan/strategy for West Africa; define clear Brand propositions
Category P&L ownership - ensure efficient assortment, price/pack, driving initiatives to ensure long term profitability
Lead MYP Category Innovation strategy, develop pipeline to support Category growth ambition, ensuring alignment with business objectives, consumer insights, and market demands
Project lead of specific NPDs, support MROs, EPDs and ensure effective delivery of launches in markets
Execute the pipeline in collaboration with the local and global teams from ideation to market launch
Development of Category/Brand integrated campaign assets
Work closely with local in-markets team to deliver category best practice, through sharing with others and driving improvements throughout the team
Category/Brand budget planning & management
Perform other tasks as required within the Marketing function
Key Skills
Category management expert
Consumer centricity
Strong commercial acumen
Strong analytics on different data like Nielsen, Kantar, Euromonitor, etc.
Creative and Assets development expert, including creative briefing
Good Presentation Skills
Excellent Stakeholder management
English fluency, French is an added advantage
Experience Required
Bachelor Degree in any Discipline – MBA would be an added advantage
Minimum 10 years Brand building experience in FMCG
Dairy/ Milk Category experience is an added advantage
Experience working in multiple team, multicultural environment, with cross-border collaboration
Gmail
Yahoomail