Public Relations / Marketing Officer at Demyhealth Clinic and Genomic Medicine (DCGM)

Job Brief

• We currently seek an experienced individual with a history of successful performance to create and implement communication strategies that further our goals, drive sales, promote our brand, interact with the public and establish productive relationships with key stakeholders.
• The individual must be able to organize and oversee PR / e-sales activities and ensure effective communication with stakeholders and the public.

Key Tasks & Responsibilities

• Planning and overseeing new marketing initiatives.
• Responsible for packaging value/services in the Health industry.
• Provide support in program planning design, review and the monitoring of project implementation.
• Monitor the Return on Investment on all the marketing, sales and e-marketing mix strategies adopted.
• Develop new customer base and generate strategies that grow market shares, improve customer experience and drive growth.
• Supervises all activities of the Market Development/Sales Team.
• To assess the various information tools, identify business opportunities, scope of new product development and pinpoint bottleneck areas i.e. market information report, market threats, and competitor’s initiatives et cetera, to further increase sales volume, market share and profitability.
• Customer Relationship - To develop good customer base, manage customer relations, facilitate business managers/sales heads to organize various business meets/seminars to boost customer intimacy.
• People Management - Manage effective communication by setting individual targets, developing and motivating staff, providing of formal and informal feedback on performance and training needs - in order to maximize subordinates and department performance.
• Review, analyze and constantly improve sales strategies to reflect better understanding of customer needs, maintain a high rate of customer retention and ensure increase in customer base.

PR & e-Marketing:

• Organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson.
• Develop PR campaigns, conferences and public relations strategies.
• Assisting in the formulation of strategies to build a lasting connection with consumers.
• Lead generation and conversation on digital platforms.
• Collaborate with internal teams (e.g. marketing/sales) and maintain open communication with senior management.
• Seek opportunities for partnerships, sponsorships and advertising.
• Team up with management to develop and implement effective communications strategy based on our target audience.
• Write, edit and distribute content including publications, press releases, website content and other marketing materials that communicate the organizations activities and services.
• Develop and disseminate public relations materials that increase our visibility among stakeholders.
• Establish and maintain effective relationships with brands, agencies and organizations.
• Develop and implement new strategies to increase revenue generation.
• Brainstorm with other members of the Business Team to create new project strategies.
•  Creating sales pitches, developing clear and effective written proposals / quotations for existing and prospective clients.
• Cultivate positively rewarding affiliations with brands / agencies and seek opportunities to enhance the reputation of the organization.
• Developing PR strategies and campaigns.
• Preparing press releases, keynote speeches and promotional material
• Building positive relationships with stakeholders, media and government at all tiers and the general public.
• Developing and executing integrated communication strategies and plans (traditional, digital and experiential).
• Must have an advance understanding of digital marketing and technology.
• Work closely with the technology team in the designing and building of technology and processes to ensure users always have a great experience.
• Launching optimized online advertisements to increase company and brand awareness.

Skills and Requirements

• Vast exposure in Public Relations or similar PR roles.
• Exposure in selling health services/products is an added advantage.
• Interactive marketing and sales experience.