Public Relations & Communications Lead at iRecruiters Africa Limited

• The ideal candidate must be a strategic thinker with a strong understanding of brand development, media relations, and effective communication strategies to build and maintain a strong brand presence, enhance customer relationships, and drive business growth.

Key Responsibilities:

Public Relations

• Develop and execute comprehensive PR strategies that positions the organization as a leader in the fintech and payments industry.
• Plan and execute PR campaigns to increase the organization's visibility and positive image.
• Cultivate and maintain relationships with media outlets, journalists, and key industry influencers.
• Write and edit press releases, speeches, and other communication materials.

Media Management

• Act as the primary spokesperson for the organization, managing media inquiries and interviews.
• Monitor media coverage and industry trends, providing insights and recommendations to leadership.
• Prepare executives for media interactions, including message development and media training.

Content Creation

• Oversee the creation of engaging content for various channels, including websites, social media, and marketing collateral.
• Develop thought leadership pieces and op-eds to position the organization as an industry authority.
• Ensure brand consistency in all written and visual communication materials.

Internal Communications

• Develop and execute internal communication strategies to keep employees informed and engaged.
• Create and manage internal communication channels, such as newsletters, intranet, and town hall meetings.

Crisis Communication

• Develop and maintain crisis communication plans to address potential reputational risks.
• Act as a point of contact during crisis situations, providing timely and transparent communication.

Event Management

• Plan and execute events, webinars, and conferences to enhance brand visibility and engage stakeholders.
• Coordinate with cross-functional teams to ensure seamless event execution.

Collaboration and Stakeholder Management

• Collaborate with marketing, sales, and other departments to ensure brand alignment across all customer touchpoints.
• Manage relationships with external partners, agencies, and vendors.

Analytics and Reporting

• Monitor and analyze key performance metrics to measure the success of branding and communications efforts.
• Prepare regular reports and presentations for senior management, outlining the impact and ROI of marketing and communication initiatives.

Requirements

Key Requirements:

• Bachelor's degree in Marketing, Communications, Public Relations or any related field.
• 7+ years of experience in brand management, public relations, and communications, preferably in the payments or Fintech industry.
• MBA/Masters degree is highly desirable.
• Strong strategic thinking, creativity, and problem-solving skills.
• Excellent written and verbal communication skills.
• Experience in media relations, crisis communication, and event management.
• Familiarity with digital marketing and social media strategies.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Excellent project management and organizational skills.
• Familiarity with payment industry trends and regulations is a plus.
• Strong interpersonal skills.