Product Marketing Manager at Credo Advisory

Responsibilities

• Take the lead role in managing and executing the strategic product marketing plans to drive revenue including how value prop gets delivered to customers and partners
• Identify opportunities and represent the view of the market by conducting industry research, including deep quantitative, qualitative, and competitive analysis
• Conduct ongoing market research to inform our segmentation, positioning,messaging, and lifecycle strategies
• Analyze product performance, synthesize customer feedback, and advocateimprovements
• Improve funnel metrics, helping us better define customer intent and metrics acrossacquisition, activation, retention and advocacy
• Supports the planning, management, delivery and testing of products to a widevariety of business units, clients and programs
• Own, drive, optimize go-to-market campaigns from product concept to launch andthe entirety of their lifecycles, to drive awareness and adoption of new and existingproducts
• And other responsibilities that support the business growth.

Qualification & Skills

• B.Sc / BA in Marketing, Communications or similar field
• 5-7 years of proven experience in product marketing (ideally inB2B/SaaS/Technology/Fintech)
• Familiar with marketing automation tools
• Power user of networking tools such as LinkedIn, Twitter, Facebook andInstagram
• Demonstrated ability in launching and growing innovative productsBackground in copywriting is a plus
• Ability to drive actionable insights and inform product and marketing strategiesfrom research and data
• You have experience launching software products to market, defining theproduct positioning, pricing and channel strategy.
• You have a solid understanding of the various disciplines across marketing, andhave experience creating successful omni-channel campaigns.
• Experience in campaign development and revenue driving marketingcampaigns that create awareness, generate leads, and drive conversions.