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  • Posted: Oct 21, 2022
    Deadline: Oct 31, 2022
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    Credo Advisory is a strategic communications firm that specializes in designing and implementing strategic, operational and tactical communications initiatives. We provide a full suite of communications support to our clients, which include public communications and advocacy, government relations, media relations, crisis communications, digital communication...
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    Product Marketing Manager

    Responsibilities

    • Take the lead role in managing and executing the strategic product marketing plans to drive revenue including how value prop gets delivered to customers and partners
    • Identify opportunities and represent the view of the market by conducting industry research, including deep quantitative, qualitative, and competitive analysis
    • Conduct ongoing market research to inform our segmentation, positioning,messaging, and lifecycle strategies
    • Analyze product performance, synthesize customer feedback, and advocateimprovements
    • Improve funnel metrics, helping us better define customer intent and metrics acrossacquisition, activation, retention and advocacy
    • Supports the planning, management, delivery and testing of products to a widevariety of business units, clients and programs
    • Own, drive, optimize go-to-market campaigns from product concept to launch andthe entirety of their lifecycles, to drive awareness and adoption of new and existingproducts
    • And other responsibilities that support the business growth.

    Qualification & Skills

    • B.Sc / BA in Marketing, Communications or similar field
    • 5-7 years of proven experience in product marketing (ideally inB2B/SaaS/Technology/Fintech)
    • Familiar with marketing automation tools
    • Power user of networking tools such as LinkedIn, Twitter, Facebook andInstagram
    • Demonstrated ability in launching and growing innovative productsBackground in copywriting is a plus
    • Ability to drive actionable insights and inform product and marketing strategiesfrom research and data
    • You have experience launching software products to market, defining theproduct positioning, pricing and channel strategy.
    • You have a solid understanding of the various disciplines across marketing, andhave experience creating successful omni-channel campaigns.
    • Experience in campaign development and revenue driving marketingcampaigns that create awareness, generate leads, and drive conversions.

    Method of Application

    Interested and qualified candidates should send their CV to: dorcas@credocentral.com using "Product Marketing Manager" as the subject of the mail.

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