Product Marketing Lead at Health Connect 24x7

Job Summary:
In this position, you will be responsible for all aspects of our product marketing operations. This role will help grow HealthConnect24x7 brand’s influence locally while also increasing brand visibility to our existing customers and prospective clients by developing and maintaining a sustainable marketing communications strategy for our products across all platforms.
Other duties will include working with the digital marketing specialist to plan, implement, and monitor our marketing campaigns across all digital platforms. Our ideal candidate is someone with experience in software product marketing, communications, creativity, and content creation. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills to drive product marketing.

Job Objectives

• To generate B2B qualified leads
• To ensure the right positioning of HC 24x7 products to customers
• To implement strategies to increase the utilization of service
• To enhance community & customer Engagement. That is, develop and implement overall community, customer engagement, and customer support tactics to grow customer satisfaction and retention.
• To develop product marketing strategies (pricing, advertising, product launching)

Key Accountabilities:

• Study & understand the company products.
• Craft compelling messages across marketing channels (landing pages, ad campaigns).
• Focus on product launches and thought leadership campaigns, client data, and industry trends
• Develop, shape, and implement internal & external brand communications strategy that includes media outreach and social media content creation and engagement.Responsible for analyzing brand positioning and consumer insights
• Establish performance specifications, cost and price parameters, market applications, and project estimates based on customer behavior.
• Collaborate with the sales team to achieve unified sales and marketing of the HC24x7 brand and product in the mind of prospective clients and existing partnerships.
• Identify market trends and insights from end-to-end customer experience across multiple channels and use information to drive, optimize and position HC24x7 products
• Use metrics derived from our digital platforms to evaluate our website traffic, service quotas, target audience and industry.
• Coordinating product marketing efforts at health and technology-related events such as conferences, exhibitions, for marketing purposes and brand visibility.
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers.

Requirements

• A minimum of 3 years combined experience in marketing, business development, and or sales.
• Highly creative, intuitive, and analytical
• Excellent oral and written communication skills
• Great understanding of product market segmentation and positioning
• High understanding of sales and the marketing funnel
• Excellent copy-writing skills
• Positive 'can-do' mindset and willingness to succeed in a fast-paced environment.
• Ability to deliver creative content (text, image, and video)
• Good knowledge of SEO, keyword research, and Google Analytics

Minimum Educational Requirements

• Bachelor's degree in marketing or related courses is preferred.
• Masters in Business related courses is an advantage
• Professional certifications in Marketing, Business development, or sales will be an advantage