Prestige Accounts Lead at Coca-Cola

The successful candidate will be expected to lead the execution of the Premium Spirits strategy in prestige HORECA accounts, focusing on Contracted top-tier nightlife venues. He/ She will also be expected to grow HORECA direct customers Vol, NSR & critical KBIs (Distribution, RED , etc..)

IS THIS YOU?

• BA / B. SC or HND in relevant discipline
• Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
• Commercial & Customer Marketing Experience (Spirits/AFBs)
• Prestige (Key Customers Management) 
• Commercial capabilities (both NARTDs and PS Portfolio)
• Financial acumen & resources management (including P&L Understanding)
• Luxury selling & negotiation with key customers
• Project management & business performance management skills
• Analytical thinking & synthesis to drive decision making
• Building Internal successful & mutual benefit relationships
• Interpersonal skills

YOUR KEY RESPONSIBILITIES

• Visits all prestige HORECA accounts, ensuring premium brand presentation, staff advocacy, and best-in-class consumer experience
• Negotiates & contracts specific accounts investing DME that he co-owns with the Marketing Team
• Collaborate with the Marketing team to deploy PiCos, POSMs, and brand activation tools in line with visibility and quality standards
• Supports ongoing segmentation of the HORECA channel and optimization of coverage in high-potential nightlife locations
• Drives excellent execution across his area based on PiCos and NSR via proper brand mix
• Drives customer satisfaction development and work on Feedback (NPS)
• Coaches all internal stakeholders interacting with prestige accounts on special needs, handling and interacting with Top HORECA accounts
• On-route / On-Job coaching & feedback to the HORECA BDs serving his accounts
• Focus on the deployment of his own IDPs and career Progression, with emphasis on KA management, luxury selling and profit generation
• Drives HORECA execution in his area (customer negotiations, leading at peer level & upwards)
• Develops annual area business plan on brand & customer planning level 
• Provides valuable market feedback to his/ her line manager and Trade Marketing team for the development of the brand plans 
• Sets performance management routines with own team, while partnering with PS Off Trade team to support sell outs
• Develop strategic partnerships with key customers (Owners) and personally knows all decision makers (Gatekeepers) on outlet level
• Builds alliances with key cooperating departments through common routines (Logistics / Finance / Marketing)
• Ensures successful launching of all new products/categories and proper distribution while building Equity via his top accounts