Pipeline - Chief Marketing Officer at Jumia Nigeria

Job Objective

As CMO, you will drive customer acquisition, brand positioning, and revenue growth while optimizing marketing efficiency and supporting our journey to profitability.

What you will be doing

• Develop and implement comprehensive marketing strategies to drive business growth, increase brand awareness, and acquire and retain customers across all channels.
• Lead and manage the marketing team, providing guidance, coaching, and support to drive performance and achieve marketing objectives.
• Collaborate with cross-functional teams, including product, sales, and customer service, to align marketing efforts with overall business goals and priorities.
• Oversee the development and execution of integrated marketing campaigns, including digital advertising, content marketing, social media, email marketing, and events.
• Monitor and analyze marketing performance metrics, track key performance indicators (KPIs), and provide regular reports and insights to senior management.
• Stay informed about industry trends, emerging technologies, and best practices in marketing, making recommendations for innovation and improvement.
• Develop and maintain relationships with external partners, agencies, and vendors to support marketing initiatives and drive business growth.
• Serve as the brand ambassador, representing the company at industry events, conferences, and media opportunities.
• Drive continuous improvement and optimization of marketing processes and workflows to increase efficiency and effectiveness.

What we are looking for

• 10+ years of experience in marketing leadership roles, with a proven track record of driving business growth and leading high-performing marketing teams.
• Strong leadership and management skills, with the ability to inspire and motivate a team to achieve goals and objectives.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams, senior management, and external partners.
• Strategic thinker with a data-driven mindset and strong analytical skills, with the ability to interpret complex data sets and derive actionable insights.
• Experience developing and implementing integrated marketing strategies across multiple channels and platforms.
• Demonstrated ability to drive innovation and change, with a passion for staying ahead of industry trends and best practices.
• Proven track record of building and managing relationships with external partners, agencies, and vendors.
• Master's degree in Marketing, Business Administration, or related field