Paid Acquisition Specialist at Carbon Nigeria

About the role

The Senior Paid Acquisition Specialist will be responsible for leading the strategic planning, execution, and optimization of paid acquisition campaigns, serving as the primary driver for company growth. This role entails taking full ownership of all aspects related to paid acquisition, with a substantial impact on the company's expansion.

Responsibilities:

• Develop comprehensive strategies for paid customer acquisition channels.
• Plan and manage budget allocations for effective campaign execution.
• Take full ownership of advertising platforms, including Google Ads and Meta Ads.
• Generate, test, and update campaigns, set budgets, and manage payment processes.
• Monitor and control campaign metrics, adjusting strategies as needed.
• Test and manage new channels for customer acquisition
• Manage content on Google Play and App Store (iOS).
•  Apply ASO strategies to improve app visibility and download rates.
• Ponduct in-depth analysis of campaign performance, segmenting target populations for optimal results.
• Utilize analytics tools to understand the success and shortcomings of campaigns.
• Utilize artificial intelligence tools for the creation of innovative and compelling advertising content.
• Develop and implement campaign calendars to cover key events, such as Christmas and Black Friday.
• Demonstrate proactivity and autonomy in decision-making, basing choices on data insights.
• Leverage knowledge of SEO best practices to enhance organic acquisition strategies.
• Utilize Google Tag Manager for improved tracking and optimization of organic acquisition efforts.
• Lead the company's growth through effective management of paid acquisition strategies, acting as the primary driver for expansion.

Requirements:

• Minimum of 3 years of proven experience in managing paid acquisition channels.
• Strong analytical skills and the ability to interpret data for strategic decision-making.
• Practical experience with artificial intelligence tools for advertising content creation.
• Proven track record in budget management and continuous optimization for ROI improvement.
• Possess a strong understanding of Google Analytics and Google Tag Manager.and proficiency in interpreting key reports.
• Advanced time management skills with the ability to work under pressure and meet deadlines.
• Demonstrated autonomy and proactivity in task execution and decision-making.
• Experience in managing content on Google Play and App Store.
• Strong orientation towards innovation and creativity in advertising content creation.
• Desirable: Knowledge of SQL for in-depth data analysis.

Recruitment process:

• Call with People team
• Case Study (Assessment)
• Interview