Job Openings at Carbon Nigeria

About the role

The Senior Paid Acquisition Specialist will be responsible for leading the strategic planning, execution, and optimization of paid acquisition campaigns, serving as the primary driver for company growth. This role entails taking full ownership of all aspects related to paid acquisition, with a substantial impact on the company's expansion.

Responsibilities:

• Develop comprehensive strategies for paid customer acquisition channels.
• Plan and manage budget allocations for effective campaign execution.
• Take full ownership of advertising platforms, including Google Ads and Meta Ads.
• Generate, test, and update campaigns, set budgets, and manage payment processes.
• Monitor and control campaign metrics, adjusting strategies as needed.
• Test and manage new channels for customer acquisition
• Manage content on Google Play and App Store (iOS).
•  Apply ASO strategies to improve app visibility and download rates.
• Ponduct in-depth analysis of campaign performance, segmenting target populations for optimal results.
• Utilize analytics tools to understand the success and shortcomings of campaigns.
• Utilize artificial intelligence tools for the creation of innovative and compelling advertising content.
• Develop and implement campaign calendars to cover key events, such as Christmas and Black Friday.
• Demonstrate proactivity and autonomy in decision-making, basing choices on data insights.
• Leverage knowledge of SEO best practices to enhance organic acquisition strategies.
• Utilize Google Tag Manager for improved tracking and optimization of organic acquisition efforts.
• Lead the company's growth through effective management of paid acquisition strategies, acting as the primary driver for expansion.

Requirements:

• Minimum of 3 years of proven experience in managing paid acquisition channels.
• Strong analytical skills and the ability to interpret data for strategic decision-making.
• Practical experience with artificial intelligence tools for advertising content creation.
• Proven track record in budget management and continuous optimization for ROI improvement.
• Possess a strong understanding of Google Analytics and Google Tag Manager.and proficiency in interpreting key reports.
• Advanced time management skills with the ability to work under pressure and meet deadlines.
• Demonstrated autonomy and proactivity in task execution and decision-making.
• Experience in managing content on Google Play and App Store.
• Strong orientation towards innovation and creativity in advertising content creation.
• Desirable: Knowledge of SQL for in-depth data analysis.

Recruitment process:

• Call with People team
• Case Study (Assessment)
• Interview

go to method of application »

What are we looking for?

As a backend engineer in the Platform team, you’ll get to work across a wide range of systems and environments. As a team, we’re responsible for designing, building, and operating our physical data centres, all of our networking, the services we consume from AWS, and the software we run on top like Kubernetes, Cassandra, DynamoDB, and Terraform. We're investing a lot of up-front effort in building scalable, secure, and resilient systems, capable of supporting Carbon’s continued growth.

You should apply if

• the work we’re doing sounds exciting!
• you’re passionate about Financial Services.
• you’re familiar with some of our Platform technologies or specialise in just one part.
• you want to help build, scale and operate a platform to support a product that you (and everyone you know) use or will use every day.
• you’re keen to learn more about new technologies and the arcane inner workings of the financial industry.
• you’re comfortable working in a team that deals with ambiguity.
• you’re interested in distributed systems and writing resilient software.

We are looking for candidates who can meet the following criteria - We want to emphasis that we don’t expect you to meet all of the below but would love you to have experience in at least one area.

• Experience in building robust, maintainable, scalable applications
• Able to work comfortably in a team.
• Experience building server-side applications using JavaScript (Node.js) and Java (Spring Framework).
• Experience with VMs, containers and serverless computer platforms. (We use AWS for compute, e.g. EC2, ECS and Lambda)
• Experience with networking, CDNs, HTTP and TCP/IP basics. (We use Cloudflare, AWS VPCs and many of our services implement JSON and/or GraphQL APIs)
• Experience with operating systems, configuration management and "Infrastructure as Code". (We use AMIs, Docker Images, Terraform)
• Experience with monitoring applications (We use Amazon Cloudwatch, Datadog)
• Experience with managing databases, caches and message queues. (We use Postgres, DynamoDB, MongoDB, Redis and Kafka)
• Experience as a professional "DevOps", "SRE" or "SysAdmin" roles
• Experience working with programming languages (We mostly use NodeJS, Java or Scala but also Python, Javascript)
• Ability to work with unfamiliar codebases, including internal, open-source and 3rd party code we depend on.
• Knowledge of microservices (or SOA) and/or distributed systems.
• Experience in Test Driven Development, Continuous Integration and/or another automated testing.
• Understanding of basic financial and accounting concepts.
• Ability to write JavaScript in TypeScript and/or ES6.