We are seeking an individual that can oversee end-to-end responsibility for digital marketing campaigns, from planning and scoping opportunity through to execution, monitoring and analysis of performance.
Planning, implementation and optimization of paid marketing strategies, mainly in Google Search & Display, App Install Ads, but across other channels where required (Paid social, ASO, Affiliates, etc.).
Responsibilities
Planning, implementation and optimization of paid marketing strategies, mainly in Google Search & Display, App Install Ads, but across other channels where required (Paid social, ASO, Affiliates, etc.).
Identification of new paid marketing channels and monitoring industry trends and competitor strategy
Collaborate with cross-functional marketing teams on campaign concept, content requirements, buyer’s journey development, and digital marketing execution to ensure effectiveness execution
Analyze metrics for the customer acquisition journey, to inform opportunities that will drive the biggest impact to the business
Understand industry best practices in growth, proactively bringing new ideas and best practices to the team
Use data and metrics to inform your strategy and success criteria
Work with internal stakeholders and Paid Acquisition Manager to brainstorm and define campaign strategies and plans
Drive strong experimentation programs (i.e. Creatives performance, incrementality testing, diminishing returns) and be able to clearly quantify results and activate learnings
Set up and update tracking where necessary
Carry out weekly/monthly reporting to stakeholders
Specifications
Candidates should possess a B.Sc / HND Marketing or equivalent course
Relevant professional certification
Three years' + work experience in a related role preferably within the FinTech industry
Experience working and implementing Tag Management System tools
Strong knowledge and expertise in several Paid Acquisition channels (Paid Search, Paid Social, Display,...)
An individual that possesses high level of Self-Awareness, Perseverance, Result orientation, Stress Management, Resilience, Accountability, Proactiveness, Ambition, People development, Influential and Visionary perspective skills
Qualified persons from Canada or UK are highly encouraged to apply
What We Offer
Fully remote opportunities under a flexible work environment
Competitive salary
Paid time-offs including paternity leave
Access to relevant online courses/learning programs
A close-knit team with a great passion for working collaboratively
Gmail
Yahoomail