Media Manager at Peridot Forte Solutions Consulting

Responsibilities

• Plan and execute all traditional and digital marketing, including Print (Newspaper and Outdoor), TV, Radio, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain the brands social media presence
• Measure and report performance of all traditional and digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and competitor analysis to define realistic goals and identify more effective approaches to our digital marketing efforts
• Manage budgeting and forecasting
• Secure all necessary approvals (APCON, Lottery, CPC, etc), rights of use (model, brand ambassador and influencer contracts) for all media content before exposing
• Run A/B tests and track campaign analytics and translate data into actionable insights that will help us optimize campaign performance and create more effective campaigns in the future
• Work with copywriters and designers to ensure content is informative and appealing
• Identify press opportunities through evolving issues and serve as the organization’s media liaison and formal spokesperson.
• Collaborate with agencies and other vendor partners
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with industry professionals and influencers via social media to create a strong network
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Bachelor’s degree in communications/media or related (essential).
• 4 years of work experience as a media manager or similar.
• Demonstrable experience with building effective media campaigns.
• Ability to create appropriate content for dissemination via press releases, social media, websites, and other distribution channels.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Ability to conduct press conferences and briefings.
• Ability to nurture long-term relationships with key media influencers.
• Analytical thinker with strong conceptual and research skills.
• Excellent interpersonal, communication, and public speaking skills.