Marketing Strategy and Sales Specialist at Myrtle Management Consultants

Location: Ikoyi, Lagos

Job Description

• Our client is recruiting a Marketing Strategy and Sales Specialist to join their growing team and promote their business goals and objectives. We are looking for a creative sales professional with strong analytical skills to join our team.
• The sales specialist will be responsible for leading the sales team and training new hires, conducting extensive market research, preparing sales forecasts, and advertising budgets, and updating existing marketing strategies.
• You should also be able to change sales policies and make suggestions for business expansion.

Responsibilities

• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
• Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
• Analyze and report on the performance and efficiency of campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
• Write, proofread, and edit creative and technical content across different mediums
• Work with external agencies and vendors to execute marketing programs
• Analyzing sales team performance and scheduling training/refresher sessions accordingly.
• Conducting market research and sharing findings with the team.
• Working alongside the team to draw up strategies to increase customer base.
• Setting sales targets and implementing incentives.
• Providing accurate sales forecasts and allocating resources so targets are met.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Communications, or a related field
• 6+ years of experience in marketing and strategy
• Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g., Salesforce), and content management systems
• Excellent analytical skills and a knack for data analysis
• Strong written and verbal communication skills
• Skilled in writing and editing content with an attention to detail
• Strong prioritization, organization, and project management skills
• Ability to travel as necessary.

Remuneration
Competitive.