Marketing Services Coordinator (Media Planning and Buying) at First Bank

JOB DESCRIPTION

JOB OBJECTIVE(S)

• Drive 40% cost savings on media budget while achieving 100% media compliance via traditional, digital and new and innovative media formats to drive business goals

DUTIES & RESPONSIBILITIES

• Manage media advertising budget of over N750m

• Look at the bigger picture to the bank’s media investment

• Be the best media negotiator in the market achieving more with less

• Identify the best mix of media channels to deliver advertising message to target audience using research data to ensure maximum exposure for available budget

• Analyze and research target audience's character, purchasing and media habits

• Maintain contacts with media owners, ensuring statistics, circulation and viewing figures are up to date

• Adjust media schedules in response to the latest audience figures as well as product movements, manage budgets and update stakeholders on the effectiveness of campaigns

• Present media proposals, including timings and cost breakdowns, helping stakeholders to reach a final decision about their future advertising strategy

• Appropriately time media activities, based on usage patterns and seasonal factors

• Optimize advertising mileage from media buy that contribute to the implementation of group marketing objectives

• Monitor owned outdoor sites across the country and ensure group campaigns are displayed in line with contracts signed

• Conduct analysis to measure ROI on bulk buy and out-of-home deployments, preparing monthly reports on advertising spend across all ATL channels.

• Lead effort to use bank buildings and other owned properties for advertising

• Contribute to the development, implementation and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan

• Maintain the Security of all Information entrusted to the staff

• Comply with the principles and policies in the Information Security Handbook

JOB REQUIREMENTS

Education

• Minimum Education: Mass Communication/marketing or related disciplines

Experience

Minimum experience:

• 6-8 years’ work experience
• Strong knowledge of media planning and monitoring software and tools
• Ability to work with minimal supervision 

Grade : Assistant Manager