Marketing Manager at Speedaf Nigeria Limited

Job Summary

• The Marketing Manager will be responsible for developing and executing marketing strategies that drive brand awareness, customer acquisition, and revenue growth for Speedaf Express. The role requires a strategic thinker with strong execution capabilities, particularly within the logistics, e-commerce, and cross-border trade ecosystem

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals and growth targets
• Drive brand positioning and visibility across digital and offline channels
• Plan and execute campaigns to support customer acquisition, retention, and market expansion
• Manage digital marketing efforts including social media, email marketing, SEO, and paid advertising
• Collaborate with sales and operations teams to align marketing initiatives with business objectives
• Conduct market research and competitor analysis to identify trends and opportunities
• Oversee content creation, ensuring consistency in brand messaging and voice
• Track, analyze, and report on marketing performance metrics and ROI
• Manage relationships with external vendors, agencies, and partners
• Organize events, activations, and partnerships to promote brand awareness

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• More than 5 years of experience in marketing, in express delivery industry, logistics, e-commerce, or related industries
• Strong understanding of digital marketing tools and platforms
• Proven experience in campaign management and brand development
• Excellent communication, creativity, and analytical skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.