Marketing Manager at Smile 360 Dental Specialists

Description

• We are seeking an experienced, execution-driven Marketing Manager to drive brand growth, digital visibility, patient acquisition, and impactful marketing campaigns in a premium healthcare environment.
• This role requires a commercially minded and strategic marketing professional with strong expertise in campaign management, digital marketing, brand visibility, agency coordination, and growth-focused execution. The ideal candidate must be capable of delivering measurable impact while supporting the organization’s vision of transforming dental care in Nigeria.

Key Responsibilities
Marketing Execution & Campaign Management:

• Plan and execute digital and offline marketing campaigns.
• Coordinate promotions, service launches, and growth initiatives.
• Ensure timely and high-quality delivery of all marketing activities.

Agency & Vendor Management:

• Serve as the primary liaison with external marketing agencies and vendors.
• Develop campaign briefs, timelines, and expectations.
• Monitor agency performance and ensure value for marketing spend.

Digital Marketing & Brand Management:

• Oversee social media, digital campaigns, and content performance.
• Supervise the Graphics Designer/Digital Marketing Officer.
• Maintain strong and consistent brand visibility across all channels.

Performance Tracking & Growth Support:

• Monitor campaign performance, lead generation, and engagement metrics.
• Support patient acquisition and business development initiatives.
• Provide reports and insights to support continuous improvement.

Strategic Collaboration:

• Collaborate with internal teams to support revenue-generating initiatives.
• Monitor market trends, competitors, and customer insights.
• Contribute ideas that drive business and brand growth.

Requirements & Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 8 years’ relevant marketing experience.
• Strong digital marketing, content, and campaign management expertise.
• Proven experience managing marketing agencies and vendors.
• Demonstrated track record of driving brand visibility, engagement, and patient acquisition.
• Strong analytical, project management, and problem-solving skills.
• Excellent communication, interpersonal, and coordination skills.
• Experience in healthcare, hospitality, premium services, or related sectors is an added advantage.