Marketing Manager at Smart Partners

Job Summary

• The Marketing Manager is responsible for developing and executing strategic marketing plans to drive brand visibility, customer acquisition, and revenue growth.
• This role oversees all marketing operations, including digital marketing, campaigns, content creation, and market research.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Manage digital marketing channels (social media, SEO, email campaigns).
• Conduct market research to identify trends, customer insights, and opportunities.
• Oversee creation of marketing materials, content, and brand assets.
• Manage marketing budgets and track campaign performance.
• Collaborate with sales, product, and management teams to support business objectives.
• Analyze ROI and prepare periodic marketing performance reports.
• Manage external agencies, vendors, and partners where required.

Requirements

• BSc / HND in Marketing, Business Administration, or related field.
• 5–7 years’ experience in marketing; managerial experience preferred.
• Strong knowledge of digital marketing tools and analytics.
• Excellent communication, creativity, and leadership skills.
• Ability to manage multiple projects and meet deadlines.