Marketing Manager at RedCloud Technology

We are seeking a strategic, commercially minded, and execution-focused Marketing Manager to join our team. The ideal candidate will be responsible for driving the company’s strategic growth marketing initiatives by leading product launches, driving trade marketing excellence, and coordinating with cross-functional teams to deliver impactful commercial outcomes across Nigeria’s FMCG ecosystem, while collaborating with the sales team to optimize pipeline growth, lead generation, MQL to closed-won tracking through HubSpot, comprehensive reporting, and ABM strategies.

The ideal candidate will have a deep understanding of how technology is shaping the FMCG landscape, with strong relationships with industry stakeholders (commercial leaders, distributors, and trade partners) and demonstrated experience managing multi-stakeholder projects in fast-paced environments. The candidate must be both a strong manager and a strategic operator – able to coach teams, guide field execution, and deliver high-quality marketing that drives revenue and market penetration.

Responsibilities

Main Responsibilities

• Collaborate with Sales Team: Work closely with the sales department to align marketing strategies with sales objectives, ensuring a cohesive approach towards pipeline growth and revenue targets.
• Brand Building and Thought Leadership: Develop thought leadership content, trade event strategies, and executive engagements to position RedAI as the industry-led AI-solution driving FMCG transformation.
• GTM Strategy and Product Launch Management: Lead end-to-end go-to-market (GTM) planning for new product releases, features, and commercial programs, ensuring every launch has clear KPIs, monitoring dashboards, and a strong post-launch evaluation framework.
• Account-Based Marketing (ABM): Develop and implement ABM strategies to engage key target accounts, personalise marketing efforts, and drive revenue growth. Work closely with sales to identify target accounts, create account-specific marketing plans, and measure the success of ABM campaigns.
• Lead Generation: Develop and execute effective lead generation campaigns across various channels, including digital marketing, email marketing, content marketing, events, partnerships, and ABM initiatives.
• MQL to Closed-Won Tracking: Accurately track MQLs through to closed-won opportunities and utilise HubSpot to monitor lead progression and optimise the sales funnel, engaging actively with the sales team.
• Content Development: Oversee the creation of high-quality marketing content tailored to different stages of the buyer's journey, including video content, customer advocacy tesimonials, blog posts, whitepapers, case studies, eBooks, webinars, and personalised content.
• Campaign Management: Plan, execute, and optimise multi-channel marketing campaigns to drive engagement, generate leads, and support sales efforts. Monitor campaign performance and adjust strategies as needed to maximise ROI.
• Analytics and Reporting: Establish key performance indicators (KPIs) for marketing campaigns and initiatives. Generate regular reports to track progress against goals, identify areas for improvement, and provide actionable insights to stakeholders.

Competencies

• Market and Consumer Insights
  • Advanced skills in market research and data analysis to understand customer behavior, preferences, and market needs and translate insights into actionable marketing strategies
• Strategic Thinking and Planning
  • Proficient in identifying market trends, opportunities, competitive threats and develop comprehensive marketing strategies in line with business objectives and market opportunities
• Communication & Collaboration
  • Ability to convey ideas effectively to internal and external stakeholders with strong presentation skills for pitching strategies and reporting results.
• Project and Vendor Management
  • Strong project management skills to ensure objectives are delivered in line with internal stakeholders’ expectations, while managing external marketing agencies in ensuring their project deliverables align with budget, timeline, scope and quality metrics.
• Omni Marketing Channel and Brand Expertise
  • Proficiency in managing multi-channel campaigns, including digital, traditional trade, and event marketing, in driving brand awareness and loyalty through innovative campaigns.
• Leadership and Stakeholder Management
  • Manage, mentor, and develop field marketing team members and establishing a performance-driven culture with clear KPIs, coaching routines, and continuous improvement practices.
  • Develops strong, credible, and productive relationships across functions.

Key Skills & Experience

• Bachelor’s degree in Marketing, or CIM equivalent.
• Proven experience (5+years) in B2B Marketing, with a focus on lead generation, pipeline growth, sales enablement, and ABM.
• Strong understanding of marketing automation platforms, particularly HubSpot, and experience in managing MQL to closed-won processes.
• Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
• Exceptional communication skills, both written and verbal, with the ability to lead teams and effectively collaborate with cross-functional teams, especially Sales, Product Marketing, Operations and Customer Experience.
• Demonstrated ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment.
• Creative thinker with a strategic mindset and a passion for driving business results through innovative marketing initiatives.