Marketing Manager at Project Growth

Key Responsibilities

• Develop and execute content marketing strategies to drive brand awareness and engagement across social media and email channels.
• Identify and collaborate with influencers to generate authentic user-generated content (UGC) that resonates with the target audience.
• Write clear and concise creative briefs for the marketing team to guide the creation of organic and email content.
• Oversee and refine the content posting strategy across social media platforms, suggesting the best tools and tactics for optimization.
• Work closely with cross-functional teams to ensure brand consistency and alignment across all marketing efforts.
• Analyze performance metrics and adjust strategies to optimize engagement and conversions.
• Stay up-to-date with industry trends, competitors, and best practices in content marketing and influencer collaborations.
• Suggest and implement tools to improve marketing workflow and effectiveness.
• Provide insights and recommendations for paid media efforts to complement organic strategies.
• Manage relationships with external partners and vendors as needed.

What Success Looks Like

• Engagement Growth: Increased brand engagement through strategic content creation and influencer partnerships.
• Influencer Collaborations: Successful partnerships resulting in high-quality UGC and increased brand visibility.
• Content Excellence: Well-executed creative briefs leading to impactful organic and email content.
• Platform Optimization: Improved social media presence with a clear posting strategy and the right tools in place.
• Self-Initiative: Proactive contributions and innovative ideas that drive business growth.

Required Skills And Qualifications

• DTC Retail Experience: Previous experience in direct-to-consumer marketing, ideally in apparel or a similar industry.
• Content Marketing Expertise: Strong background in content strategy, influencer marketing, and social media management.
• Cannabis Industry Comfort: Open to working in the cannabis space with an understanding of the industry landscape.
• Paid Media Knowledge: Familiarity with paid advertising strategies is a plus.
• Tech Savvy: Some experience with Shopify and Klaviyo is advantageous.
• Creative Brief Writing: Ability to translate ideas into clear, actionable briefs for creative teams.
• Self-Starter Attitude: Takes initiative, brings new ideas to the table, and thrives in a dynamic environment.
• Energetic & Eager to Learn: Young, energetic, and motivated to stay ahead of marketing trends and innovations.
• Communication Skills: Excellent written and verbal communication, with a strong ability to collaborate with internal and external teams.