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The Marketing Manager will drive the development and implementation of market penetration strategies.
He/ She will coordinate all marketing and brand awareness campaigns across different distribution channels to maximise product preference and solidify the company’s position as a market leader.
Key Responsibilities
Define, develop and implement strategies & activities to drive awareness of the product benefits in each market. Track development of this knowledge and measure effectiveness (volume and penetration)
Take part in the development of annual sales budget, implementation and monthly reviews.
Develop appropriate strategies to protect and enhance the company’s market share and presence
Recommend marketing strategies that fits the future business outlook.
Drives collaboration on marketing strategy and engage customers on events, new innovations and capabilities relating to their business.
Works with operations to conceptualize and develop new product lines based on market research and customer feedback.
Develop and manage relationships with customers and other stakeholders: acts as the voice of the company among various parties.
Provide coaching and direction to direct reports and ensure the quality of work meets with performance expectations.
Requirements
Bachelor’s degree or HND in Marketing or other related disciplines
Minimum of 8 years’ experience within the manufacturing industry or FMCG (beverage would be considered an advantage) with at least 3 years at a managerial level
Relevant certification from a reputable professional institution
Strong knowledge of offline and online advertisement channels/tools
Relevant experience in marketing strategy formulation and implementation
Working knowledge of market research and analytics tools
Strong knowledge of offline and online advertisement channels/tools
Proficiency in Microsoft Office suites applications
Available to travel within Sub Saharan Africa on short notice
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