Sales and Marketing Specialist at CrownCity Park & Resort

Role Summary:

The Sales & Marketing officer will be responsible for shaping and executing the resort’s marketing strategy, brand positioning, public relations, and event programming. This role ensures that CrownCity maintains a strong, positive brand presence across physical and digital platforms while building community engagement through memorable resort events and collaborations.

• Serve as a key sales contact for corporate, institutional, and group clients engaging with the resort.
• Conduct site inspections, client meetings, presentations, and negotiations as required to support bookings and partnerships.
• Drive group and corporate bookings through networking, relationship management, sales visits, and hosted client engagements.
• Manage the full booking lifecycle—from inquiry and proposal development to contract execution and post-event follow-up.
• Maintain and track a structured sales pipeline using CRM tools, ensuring accurate forecasting and timely follow-ups.
• Execute integrated marketing initiatives across on-site, digital, and partnership channels, ensuring brand consistency across guest touchpoints.
• Coordinate content creation efforts including photography, video, influencer collaborations, and promotional materials.
• Work closely with Operations and Food & Beverage teams to ensure marketing messaging aligns with actual service delivery.
• Monitor campaign performance, booking impact, and guest feedback, adjusting strategies to improve conversion and engagement.
• Plan and support resort events such as festivals, corporate retreats, weddings, brand activations, and press engagements.
• Coordinate with internal teams and external vendors to ensure smooth execution of events and activations.
• Build and maintain partnerships with corporates, institutions, NGOs, event planners, and tourism stakeholders.
• Represent CrownCity Resort at industry events, exhibitions, and networking functions as needed.
• Collaborate with Operations, Reservations, Front Office, and Food & Beverage teams to ensure seamless delivery of contracted services.
• Track booking trends, market feedback, and competitor activity to inform sales and marketing decisions.
• Prepare regular sales, marketing, and event performance reports for leadership review

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or Hospitality Management.
• 3–5+ years of experience in hospitality sales, marketing, events, or B2B relationship management.
• Proven ability to manage client relationships and convert leads into confirmed business.
• Strong negotiation, presentation, and stakeholder coordination skills.
• Proficiency in CRM platforms, Microsoft Office, and standard digital marketing tools.

Preferred Attributes

• Professional network within Nigeria’s corporate, government, education, NGO, or tourism sectors.
• Experience in a resort, hotel, lifestyle brand, or event-focused hospitality environment.
• Strong organizational skills and commercial mindset.
• Flexibility to support event schedules and client needs when required.