Marketing Manager at Neovarsity Africa

Job Description

• We are seeking a dynamic and results-driven Marketing Manager to lead and execute marketing strategies that drive brand awareness and business growth.
• The ideal candidate will be creative, strategic, and adept at managing marketing campaigns across various channels.
• The role involves developing marketing plans, overseeing campaign execution, and analyzing performance metrics.

Job Responsibilities

• Strategy Development:
  • Develop and implement comprehensive marketing strategies to meet business objectives and enhance brand presence.
• Campaign Management:
  • Plan, execute, and manage multi-channel marketing campaigns, which includes traditional marketing.
• Market Research:
  • Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
• Budget Management:
  • Manage and allocate marketing budgets effectively, ensuring cost-efficient use of resources.
• Performance Analysis:
  • Monitor and analyze campaign performance, using metrics and KPIs to assess effectiveness and make data-driven decisions.
• Team Leadership:
  • Lead and mentor the marketing team, fostering a collaborative and creative work environment.
• Vendor Coordination:
  • Work with external agencies, vendors, and partners to execute marketing initiatives and manage relationships.
• Event Planning:
  • Plan and coordinate marketing events, trade shows, and promotional activities to boost brand visibility.

Job Requirements

• Marketing Expertise:
  • Strong knowledge of marketing principles, strategies, and best practices across various channels.
• Creativity:
  • Ability to think creatively and develop innovative marketing solutions and campaigns.
• Analytical Skills:
  • Proficiency in analyzing marketing data and metrics to drive decisions and optimize campaign performance.
• Project Management:
  • Excellent organizational and project management skills to handle multiple tasks and deadlines efficiently.
• Communication:
  • Exceptional verbal and written communication skills to convey marketing messages and collaborate with team members and stakeholders.
• Team Leadership:
  • Ability to lead, motivate, and manage a team effectively.
• Adaptability:
  • Flexibility to adapt to changing market conditions and emerging trends