Marketing Manager at LEAD Enterprise Support Company Limited

Job Summary

• A leading Microfinance Bank in Maryland, Lagos is seeking an experienced and strategic. Marketing Manager to lead the development and execution of innovative marketing strategies for its products and corporate brand.
• The successful candidate will drive brand positioning, increase product adoption, enhance market visibility, and ensure strong top-of-mind awareness within the microfinance sector.
• This role requires strong analytical capability, digital marketing expertise, and leadership skills to deliver measurable business growth.

Key Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Conduct market research and analysis, including competitor review, pricing trends, consumer behavior, and demographic insights.
• Design and implement go-to-market strategies for new and existing products.
• Identify and manage cost-effective media channels for campaigns and product promotions.
• Participate in New Product Development (NPD) and ensure brand consistency throughout the product lifecycle.
• Lead and provide direction to marketing team members across campaigns and projects.
• Track campaign performance, analyze data, and provide detailed reports with actionable insights.
• Adjust marketing strategies based on performance metrics and market feedback.
• Collaborate with Strategy, Retail Banking, Operations, Customer Experience, and Digital Channels teams to deliver a seamless omnichannel customer experience.

Key Performance Indicators (KPIs)

• Development and execution of robust marketing plans.
• Successful and timely go-to-market delivery.
• Quality research output and competitive market insights.
• Increase in product adoption, digital product usage, and account openings.
• Innovation and implementation of new marketing initiatives.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Additional professional certifications in Marketing, Strategy, Business Analysis, or Innovation will be an added advantage.
• Minimum of 6 years’relevant experience in marketing, preferably within financial services or a regulated industry.
• Strong understanding of market dynamics and policy impact on the business environment.
• Hands-on sales and marketing expertise.
• Strong data analysis, interpretation, and reporting skills.
• Practical knowledge of digital and social media marketing.
• Proficiency in Microsoft Office (Excel, PowerPoint) and other relevant tools.

Core Competencies:

• Strategic thinking and proactiveness
• Strong leadership and team-building skills
• Excellent communication and interpersonal skills
• Innovation and creativity.
• Results-oriented mindset.

Salary
Very Competitive & Negotiable.