Marketing Manager at Health Connect 24x7

Job Summary

• We are looking for an enthusiastic Marketing Manager to develop and execute impactful marketing campaigns with a clear focus on inbound lead generation, customer needs, and ROI.
• You will be responsible for all aspects of our marketing operations.
• This role will help to grow the HealthConnect24x7 brand’s influence locally while also increasing brand loyalty and awareness of our existing customers and prospective clients by developing and maintaining a sustainable marketing communications strategy.

Job Role
The preferred candidate will:

• Strategy – Develop, prioritize and implement marketing a plan to help deliver scalability and growth in line with business planning
• Analyze competition, SWOT, Segmentation, channels to market
• Budget Management and ROI
• Brand Positioning – devising strategies to position the brand in the industry at large and within the company’s target sectors
• Thought Leadership Programme – build our brand and position HealthConnect 24x7as an authoritative voice in the market in partnership with PR
• PR - Management of agency and plan
• Marketing campaign management and ROI metric and reporting for senior management
• Event Planning and Management - Developing regional events and conference participation plan
• Build and coach a marketing team
• Based on the data, drive SEO growth strategy to meet traffic and conversion goals
• Optimize PPC campaigns to maximize profitability
• Work closely with Product teams to define and prioritize the customer's needs.

Qualifications

• A Bachelor's Degree or Master's Degree
• 5+ years of core Marketing experience, out of which at least 2is in a management position
• Experience earned in a SaaS company, preferably in a start-up environment
• The ability to excel in both independent contributor and management positions
• Proven track record in lead generation
• Social media marketing experience
• Strong analytical skills
• Creative with strong oral and written communication skills, with strong attention to detail
• Strong knowledge of MS Office Suite, including MS Word, Outlook, and Excel
• Results-driven with a passion to get the job done.

Skill Requirements:

• A proven track record in a B2B Marketing role, ideally for a service-oriented company or Tech startup
• A data-driven mindset - strong analytical skills, a knowledge of which metrics to measure, how to measure them, and how to optimize based on the results.
• Strong marketing fundamentals - a firm grasp of theoretical marketing concepts as well as their practical applications. Excellent content creation skills, as well as verbal communication skills
• Experience collaborating with C-Level stakeholders, sales executives, technical leaders, and product teams.
• Excellent communication skills - adept at clearly communicating your plans with the audience’s priorities in mind, influencing stakeholders to deliver to the highest standards
• Strategic thinking paired with practical implementation skills
• Experience in the use of databases in both mass and targeted direct marketing campaigns
• Ability to deal with ambiguity in a fast-paced environment with an openness to change course as needed
• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organization.