Marketing Manager at CHF Heron Nigeria Limited

Job Summary:

• We're seeking a results-driven Marketing Manager to develop and execute marketing strategies that drive sales growth, brand awareness, and customer engagement for our FMCG products. The ideal candidate will have a strong understanding of consumer behaviours, market trends and competitors’ activity.

Key Responsibilities:

Brand Management:

•  Develop and implement marketing plans to drive sales growth and brand equity.
•  Conduct market research to understand consumer needs, preferences, and behaviour.

Product Launches:

•  Plan and execute launches for new products, including product positioning, pricing, and promotional strategies.

Marketing Campaigns:

•  Design, manage, and evaluate multi-channel marketing campaigns (TV, digital, social, in-store) to drive brand awareness and sales.
•  Collaborate with creative agencies to develop compelling marketing materials.

Trade Marketing:

•  Develop and execute trade marketing strategies to drive distribution, visibility, and sales growth.
•  Collaborate with sales teams to ensure alignment with business objectives.

Performance Analysis:

•  Monitor and analyze sales data, market trends, and competitor activity to inform marketing decisions.
•  Report on campaign performance and provide insights to senior management.

Requirements:

• Proven experience in FMCG marketing
• Strong understanding of consumer behaviour and market trends
• Excellent analytical, problem-solving, and communication skills
• Ability to work in a fast-paced environment and meet deadlines

Goals:

•  Drive sales growth and market share expansion
• Increase brand awareness and equity
• Develop and execute effective marketing strategies that drive business result

Requirements

• Qualifications: HND or BSc degree
• Experience: At least 5-7years years in sales and marketing with managerial experience