Marketing Manager at Blume Nigeria Limited

Position Overview

• We are seeking experienced Marketing Manager with a demonstrated history of working in the food & beverages industry.
• Skilled in Business Planning, Art Direction, Marketing, and Product Development.
• Strong operations professional with a Master of Business Administration (M.B.A.) focused in Marketing.

Responsibilities

• Develop and implement a cohesive marketing plan to increase brand awareness and achieve sales goals.
• Plan and execute campaigns for product launches, seasonal promotions, and company events.
• To be accountable for business performance and growth of the brands in the category
• Manage all creative, BTL and media agencies to drive the strategies in attaining set business objectives.
• To developing a strategic direction for brands that is realistic, executable and sustainable.
• Extracting consumer and trade insights through market visits, focus groups and interviews
• Involved in planning and implementation of brand activities, alongside developing campaign ideas and creative directions.
• Measure and report the performance of marketing campaigns, assess against goals (ROI and KPIs), and optimize strategies accordingly.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize market research and analysis to direct marketing strategy and planning.
• Oversee and manage the marketing budget effectively.

Requirements

• B.Sc., HND, or MBA in Marketing, Communications, Business Management, or a related field is preferred.
• 10+ years relevant work experience.
• Proven experience as a Marketing Manager or similar role with a track record of developing and executing successful marketing campaigns
• Strong analytical skills and data-driven thinking
• up-to-date with the latest trends and best practices in online marketing and measurement.
• Demonstrated experience in marketing data analytics and tools Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, and WebTrends)
• Experience in setting up and optimizing Google AdWords campaigns
• Strong leadership and project management skills
• degree in Marketing, communications, or a related field.

Preferred Qualifications:

• Experience in B2B marketing, Open Market-marketing, media marketing and branding experience
• Proficiency with marketing automation software (e.g., HubSpot, Marketo)
• Excellent written and verbal communication skills.

Benefits

• Competitive salary
• Comprehensive health benefits
• Retirement savings plan
• Friendly work environment.