Marketing Manager at Allen Professional Services

Job Description

• The Marketing Manager leads all marketing initiatives and activities of the company.
• He oversees the development and implementation of comprehensive marketing strategies, campaigns, and initiatives to drive foot traffic, generate revenue, and increase on-site conversion.
• He oversees the development and implementation of the new product’s marketing and promotion activities – both direct and mass marketing programmes.
• He provides actionable insights and market intelligence to grow the company’s sales and revenues.

Key Roles and Responsibilities

• Establish and implement monthly, quarterly, and annual marketing and sales budgets.
• Develop and implement digital and offline marketing initiatives, advertising campaigns and promotional activities.
• Develop and track web and online platforms usage metrics and indicators.
• Conduct market research for identification of opportunities for event catering.
• Conduct research for opportunities at higher institutions’ matriculations, convocations, and student week activities for temporary sales point.
• Liaise with stakeholders and potential clients to promote brand image.
• Build customer relationship management and email databases.
• Conduct programmes for generation of customer feedbacks and insights.
• Work closely with the operations and outlet teams to ensure alignment of marketing and sales goals and activities.
• Measure performance of all marketing programs and communicate results to management.

Qualifications

• Bachelor's Degree in Marketing, Communication, Business Administration, or related discipline.
• Minimum of 3 years’ experience in an executive position.
• Highly experienced in marketing digital products and services.
• Strong design and analytical skills.
• Strong social media marketing skills.
• Strong managerial skills with proven track record in delivering targets.
• Strong verbal and written communication skills.