Marketing & Growth Strategist at Terminal Africa Inc

About the Role

• We need a data-driven marketer and creative thinker to design and execute growth strategies that will drive customer acquisition, retention, and revenue growth.
• You will work closely with our leadership, product, and operations teams to test and scale marketing initiatives across digital channels, partnerships, and community-driven growth.
• If you love using digital tools, storytelling, analytics, and customer insights to grow great products, this is your opportunity to make an impact.

Responsibilities & Duties

• Develop and own Terminal Africa’s marketing & growth strategy
• Drive user acquisition and revenue growth across all marketing channels
• Design and implement campaigns (organic, paid, partnerships, referrals) to attract and retain customers
• Build and manage an efficient marketing funnel—from awareness to loyalty
• Create and manage content marketing across blog, email, SEO, and social media
• Identify new growth opportunities in logistics, payments, and e-commerce segments
• Set KPIs, track marketing performance, and report to leadership
• Run marketing experiments (landing pages, pricing, promos, onboarding, messaging)
• Partner with product and operations teams to improve customer experience and conversion
• Manage external marketing partners and agencies when needed
• Stay updated on trends in digital marketing, logistics, payments, and e-commerce

Qualifications & Skills

• Have 3+ years of experience in marketing, growth, or digital strategy—ideally in a fast-growing startup
• Have a strong understanding of marketing funnels, growth loops, and customer journeys
• Know how to use data to drive decisions—comfortable with analytics, A/B testing, and reporting
• Are skilled in digital marketing: SEO, SEM, social, email, content, partnerships
• Are experienced with CRM, marketing automation tools, and campaign management
• Are creative and strategic, with an eye for compelling messaging and brand storytelling
• Are hands-on and proactive—ready to roll up your sleeves to execute and test ideas
• Understand the challenges of logistics, ecommerce, or payments in Africa (a big plus)
• Have excellent written and verbal communication skills
• Are passionate about empowering African businesses and creating a global impact.

Benefits

• Be part of a fast-growing African startup solving real-world problems
• Work with a passionate, talented team across product, tech, and operations
• Shape how African businesses connect with the global economy
• Flexible, remote-first culture
• Opportunity for growth, ownership, and impact
• Competitive compensation