Marketing & Growth Manager at Afconrecruit Limited

• Role Overview
• The Marketing & Growth Manager will own the company's marketing engine.
• This person will be responsible for developing and executing marketing strategies that increase brand awareness, attract domestic worker/caregivers and employers (care seekers), and directly drive sales and platform usage.
• You will work at the intersection of strategy, performance marketing, and growth, ensuring all marketing efforts produce measurable results.

Key Responsibilities

Marketing Strategy & Growth Planning

• Develop and execute the company's overall marketing and growth strategy
• Define target audience segments (care seekers & caregivers) and messaging
• Plan campaigns aligned with user acquisition and revenue goals
• Set clear KPIs and continuously optimize marketing performance

Paid Advertising & Performance Marketing

• Plan, launch, and manage paid campaigns across platforms (Meta, Google, TikTok,  etc.)
• Track conversions, leads, and cost per acquisition
• Run A/B tests and optimize creatives, audiences, and funnels
• Improve ROAS while reducing customer acquisition costs

Social Media Direction

• Lead the strategy and direction of the company's social media presence
• Develop content themes, campaign concepts, and posting calendars
• Ensure consistent brand voice and messaging
• Use social platforms to drive engagement, trust, and conversions

Customer Acquisition & Funnel Development

• Build systems and funnels that consistently attract and convert users
• Improve the journey from awareness to sign-up and payment
• Identify new acquisition channels and partnership opportunities
• Work closely with product and operations to improve conversion rates

Sales & Revenue Support

• Align marketing campaigns with revenue and growth targets
• Develop promotions and campaigns that drive platform transactions
• Analyse user behaviour to improve conversion and retention
• Provide regular reports on how marketing contributes to revenue

Requirements

• Proven experience in marketing, growth, or performance marketing
• Strong knowledge of digital advertising platforms
• Experience managing customer acquisition campaigns
• Solid understanding of social media strategy and brand direction
• Data-driven with strong analytical skills
• Ability to manage multiple campaigns and work in a fast-paced environment

Nice to Have

• Experience in a marketplace, tech startup, or platform business
• Familiarity with marketing automation or CRM tools
• Copywriting or content creation skills