Marketing Executive - West Region at Airtel

Responsibilities
Effectively manage distribution of KYC terminals in assigned zone while also ensuring improvements in count of active terminals and productivity.

• Accountable for KYC kits which are company assets and ensuring these assets are optimized via improvement in % of active kits and daily productivity.
• Monitor and improve the KYC process in the zone with the aim of reducing Repair TAT.
• Manage and maintain the KYC kits in collaboration with the ASMs, ensuring minimal downtime, due to spares unavailability or software defects.
• Optimizing all the key performance indices, including kit productivity, activity and compliance.

Implementation of Trade Strategy

• Delivering the trade Marketing Strategy by determining merchandising requirements in the region and ensuring availability through each channel-trade, shops, CPs, street corner, shops etc.to achieve picture of success
• Monthly Zonal Trade Marketing Execution Report to enable learning and replication of best practice across business areas.

Providing Brand Visibility

• Responsible for trade visibility measurement and tracking across the zone.
• Drive visibility during sponsorships and events in the zones to ensure TOMA and ITR for both brand and products to drive decrement.
• Work with the Regional Marketing Manager to create and drive visibility through promotional activations in the zones.

Activations and Trade Compliance

• Work with sales team to achieve coverage marketing and BTS site activations.
• Ensure showrooms are compliant to the shop guidelines at each point.

Effectively manage customers in assigned zone with view to reducing churn

• Work with the product development team to design products and services suited to the immediate local environment

Reporting and Analysis

• Responsible for preparing reports and analysis as required by the region or respective zones.
• Collate and turn raw data to insights and actions for execution on field to drive business growth.

Project management

• Coordinate and manage projects within the zones
• Ensure project goals are delivered on time in full and accurately. Where there are deviations, escalate same to RMM or/and ZBM for resolution

Qualifications
Educational Qualifications

• 1st degree in Engineering, social or pure science.
• A second degree in business management or marketing will be an added advantage

Relevant Experience

• Minimum of 3 years experience in marketing activations and channel branding from agency or FMCG industry.
• Excellent command of English language.
• Excellent organizational, communication skills, and attention to detail.
• Advanced proficiency in Microsoft Word, Excel and Power point.
• Technical Marketing skills