Marketing Executive (Brand Marketing and Lead Generation) at Estrada International Staffing Solutions

Location: Mainland, Lagos

About the Role

• The Marketing Executive will be responsible for building brand awareness, executing marketing campaigns, and supporting business growth through marketing-led lead generation.
• The role blends brand marketing, digital marketing, and field activation, with a strong focus on promoting the bank’s products and driving qualified leads that convert to customers.

Key Responsibilties

• Execute brand and marketing campaigns across digital and offline channels
• Manage social media platforms and digital marketing activities
• Generate and qualify leads for savings and loan products
• Support sales performance through targeted marketing strategies
• Develop marketing materials and promotional content
• Monitor campaign performance and prepare basic reports
• Conduct market awareness and competitor intelligence activities.

Requirements

• BSc/HND in Marketing, Business Administration, or related discipline.
• 2–5 years experience in marketing, branding, or digital marketing.
• Experience within financial services or microfinance is an extra and quality advantage.
• Strong knowledge of marketing principles and digital tools.
• Excellent communication and stakeholder engagement skills.

Certifications (Advantage):

• CIM, NIMN, or related marketing certifications.
• Digital Marketing certifications (Google, Meta, HubSpot).

Salary
Open to discussion based on experience.