Marketing Director / Chief Marketing Officer at Smart Partners

JOB SUMMARY

• Our client is seeking a dynamic and visionary Marketing Director/Chief Marketing Officer (CMO) to lead and drive the marketing strategy for [Company Name]. The ideal candidate will play a pivotal role in shaping our brand, fostering growth, and ensuring our marketing initiatives align with business goals. This role requires a combination of strategic thinking, leadership, creativity, and a data-driven mindset to build and scale marketing efforts across multiple channels.

RESPONSIBILITIES

Strategic Leadership

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Define and oversee the marketing budget to ensure effective allocation of resources.
• Identify market opportunities, emerging trends, and competitor strategies to maintain a competitive edge.

Brand Management

• Strengthen and maintain a consistent brand identity across all channels.
• Lead creative development to position the brand effectively in the market.
• Drive storytelling efforts to build strong emotional connections with target audiences.

Digital and Performance Marketing

• Oversee all digital marketing efforts, including SEO, SEM, social media, and email marketing.
• Leverage data analytics to optimize marketing campaigns for maximum ROI.
• Develop strategies to improve customer acquisition, engagement, and retention.

Team Leadership

• Build, lead, and mentor a high-performing marketing team.
• Foster a collaborative and innovative team culture.
• Provide training and development opportunities to ensure professional growth.

Collaboration and Stakeholder Management

1. Work closely with sales, product, and other teams to align marketing strategies with organizational goals.
2. Manage relationships with external agencies, vendors, and partners.
3. Serve as the key spokesperson for marketing-related initiatives.

Market Insights and Research

• Conduct market research to understand customer behavior and industry trends.
• Use insights to refine marketing strategies and improve campaign effectiveness.

EDUCATION, QUALIFICATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Proven experience 17 years in marketing leadership roles, preferably at the director or CMO level.

SKILLS AND COMPETENCIES

• Expertise in digital marketing, branding, and performance marketing.
• Strong analytical skills with a data-driven decision-making approach.
• Excellent leadership and interpersonal skills.
• Exceptional communication, presentation, and storytelling abilities.
• Ability to thrive in a fast-paced, results-driven environment.

Personal Attribute

• Ideal candidate must be a male not less than 47 years of age.
• Preferred candidates should have experience from known multinational FMCG (Popular Brands) or Telecoms. The ideal candidate can be Nigerian or expatriate manpower.