Marketing & Communications Lead - NBA Nigeria at The National Basketball Association (NBA)

Job ID: 10262

Major Responsibilities
Marketing:

• Be a champion of the African basketball fan across all departments of NBA Nigeria.
• Make decisions regarding localization of global NBA campaigns and initiatives and manage execution thereof.
• Drive strategic decisions around fan engagement and the NBA brand to reach broader business objectives and targets.
• Lead all fan insights work, with the support of the insight’s teams based in New York and the marketing team in South Africa including management of global fan trackers, bespoke research for the region, and fan panels.
• Drive key performance indicators across marketing disciplines and update key stakeholders on campaign performance regularly.
• Ensure brand standards are upheld across all creative and messaging.
• Support marketing partnerships team with marketing campaigns or across all partner activities.
• Provide insights, ideas, campaigns, and budget for the Business Development team.
• Support licensee manager with marketing campaigns around licensee product
• Have a deep understanding of data analytics for decision-making and fan acquisition.
• Support all departments on all marketing needs and amplification of all initiatives

Communications:

• Supports the development of all NBA Nigeria communications efforts providing support to all needs across both business and basketball development
• Supporting a communications strategy for NBA Nigeria working with relevant NBA departments (Communications, International Marketing, Social
• Responsibility, CDS, Social & Digital Media, Global Partnerships and Media Distribution)
• Lead the development of the multi-channel marketing strategy, with a particular focus on social media, PR, and digital.
• Deliver the marketing communications strategy, ensuring brand messaging and creatives are consistent across all communication platforms.
• Ensure consumer and cultural insights are integrated into all marketing strategies and communication platforms

Requirements
Education:

• Bachelor's Degree in Marketing, Business Management, Sports Management and/or relevant field of study.

Required Skills / Knowledge:

• Minimum of 7 years of marketing experience
• Strategic Marketing
• Strong presentation and communication skills
• Leading marketing campaigns
• Brand activation skills
• Storytelling
• Exceptional analytical, problem-solving, and critical thinking skills
• Experience bringing consumer insights into marketing campaigns.
• Strategic thinker, able to shape, develop and execute the strategy of NBA Africa
• Advanced knowledge of advertising and media effectiveness measurement approaches
• Experience building relationships with personalities and influencers.
• Good knowledge of basketball, NBA and the BAL. Sports landscape knowledge is a plus.
• Proactive, thorough, intellectually curious, detail-oriented, and highly organized
• Strong verbal and written communication skills
• An interest in music, fashion, art is a plus.
• Strong MS Office skills including Word, Excel, and PowerPoint
• Exceptional stakeholder management skills
• Conversational or Business French is a plus.