Marketing Assistant at Ignite Energy Access Nigeria Limited

Main Responsibilities

• Support the development and execution of communication and media plans, including the implementation, monitoring, and performance analysis of marketing activities, to ensure alignment with the Company’s branding and strategic objectives.
• Assist in executing brand, customer experience, and loyalty initiatives that strengthen brand equity, increase online engagement and sales, drive revenue growth, and reinforce top-of-mind awareness among internal and external stakeholders.
• Coordinate with external vendors and service providers for the production, delivery, and inventory management of marketing collaterals, ensuring quality, timeliness, and brand compliance.
• Support the planning and execution of integrated media campaigns across digital and traditional channels to enhance visibility and market reach.
• Contribute to lead-generation initiatives aimed at supporting sales performance, revenue growth, and sustained brand awareness.
• Support and strengthen the Company’s brand identity through consistent internal and external communications, media presence, and adherence to brand guidelines.

Marketing and Brand Management:

• Engage in market research to capture industry trends, project pipelines, and potential leads, and effectively apply this intelligence to enhance our marketing strategies.
• Develop and execute clear online and offline marketing plans to successfully launch new products.
• Measure the effectiveness of all initiatives by reporting on key results against predefined objectives (KPIs) and conducting thorough cost-benefit analyses to assess the net impact of our activities.
• Serve as the brand custodian online, ensuring strict adherence to Ignite's brand equity, character, and visual identity.
• Oversee the production of company-branded collateral and corporate gift items, actively managing the identification and negotiation process with relevant vendors, suppliers, stakeholders, and business partners.
• Organize customer visits to guarantee satisfaction, gather impactful customer testimonials for our online campaigns in accordance with Ignite’s policy, and ensure that our virtual marketing initiatives are relentlessly customer-centric and responsive to their needs.
• Coordinate media buys and establish strong relationships with press, influencers, and advertising partners to amplify our reach and impact.

Digital Engagement & Content Management:

• Manage and grow the Company’s social media presence across platforms including Facebook, LinkedIn, Instagram, X (Twitter), and YouTube through content creation, scheduling, community engagement, and performance analytics.
• Develop, implement, and oversee social media strategies that drive audience engagement, website traffic, lead generation, and sales conversion.
• Plan and maintain an integrated content and campaign calendar covering social media, digital advertising, newsletters, webinars, and key business events to support marketing and sales objectives.
• Engage with online audiences by responding promptly to inquiries and comments related to products and services, in collaboration with Sales and Customer Support teams.
• Analyze digital performance metrics, website traffic, and campaign results; prepare reports and recommend data-driven improvements to optimize reach, engagement, and conversions.
• Collaborate with internal teams—including Sales, Call Center, and Product Development—and external partners such as influencers to amplify brand visibility and campaign impact.
• Write, optimize, and manage digital content for websites, email marketing, and social platforms, ensuring alignment with SEO best practices and brand guidelines.
• Plan and execute integrated media campaigns across social media, digital advertising (including PPC), email marketing, webinars, and selected traditional media channels.
• Create and manage digital assets, including graphics, videos, podcasts, and audio content, to support brand storytelling and customer engagement.
• Support lead generation, prospect nurturing, and revenue growth through targeted online content, banner advertising, and performance-driven campaigns.
• Monitor SEO performance and user engagement trends, recommending content and campaign optimizations to improve visibility and effectiveness.
• Serves as company brand ambassador and corporate communication officer, ensuring correctness and brand consistency of information.

Corporate Communication and Operations Coordinator:

• Support corporate communications by coordinating the development of market insights, training materials, presentations, and internal communication assets in collaboration with the marketing team.
• Assist with project development and execution, including coordination of sales-related activities toward project delivery and closure.
• Support the preparation, distribution, and documentation of departmental communications, memos, correspondence, and meeting notes.
• Maintain strict adherence to brand standards, ensuring consistency in messaging, content quality, and visual identity across all communications.
• Support operational and financial processes, including collaboration on monthly P&L tracking, forecasting, reporting, and performance analysis.
• Improve departmental efficiency by tracking project timelines, coordinating activities, enabling remote decision-making, and supporting prioritization.
• Support presentations, marketing campaigns, and new business development initiatives.
• Coordinate company events, including product launches, stakeholder engagements, and internal employee programs.

Requirements

• BSc / HND qualification in Marketing, Mass Communication, Public Relations, Digital Marketing or a related field.
• 1–3 years of experience in marketing, digital marketing, or a related role.
• Ability to interact with staff at all levels under pressure, proactive, resourceful and efficiently, with a high level of professionalism and sense of confidentiality
• Excellent oral and written communication and presentation skills
• Persuading and influencing. Great interpersonal, presentation, and communication skills
• Strong attention to detail and excellent multitasking skills
• Outgoing, organized, dependable, detail oriented; having the ability to manage multiple high priorities.
• Ability to appropriately prioritize work and proactively anticipate and manage time punctually
• Ability to produce high quality work under strict deadlines
• Familiarity with the latest trends, technologies, and methodologies relevant to branding
• Strategic and inventive thinker
• Collaborator and strong team player.