Marketing and Communications Manager at Novarick Homes and Properties Limited

Role Description

• Novarick Homes and Properties Limited is seeking a passionate and strategic Marketing and Communications Manager to join our team. This role is essential for developing and executing innovative marketing strategies that build brand credibility, enhance customer engagement, and drive revenue growth. The ideal candidate will have a strong understanding of consumer behavior and the ability to create compelling campaigns that align with our mission of sustainability and better living experiences.

Key Responsibilities:Marketing Strategy & Execution:

• Develop and implement a comprehensive marketing strategy to strengthen the Novarick brand and increase market share.
• Conduct market research to understand customer needs, preferences, and buying behaviors, translating insights into actionable marketing plans.
• Oversee the creation of innovative and effective campaigns that promote eco-friendly housing and investment solutions.

Brand Management:

• Establish and maintain a consistent brand identity across all platforms and communications.
• Enhance brand credibility by crafting narratives that align with Novarick’s commitment to sustainability and better living experiences.
• Monitor brand performance and make data-driven recommendations to improve visibility and reputation.

Content Development & Communications:

• Lead the development of compelling content for digital and offline channels, including website updates, blogs, newsletters, social media, and press releases.
• Coordinate public relations activities, including media relations, interviews, and event sponsorships, to maximize brand exposure.
• Manage internal communications to ensure consistent messaging across the organization.

Digital Marketing & Analytics:

• Design and execute digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns.
• Utilize analytics tools to measure campaign performance, track ROI, and refine strategies to achieve optimal results.

Stakeholder Engagement:

• Collaborate with cross-functional teams, including sales, operations, and customer service, to align marketing efforts with business goals.
• Build and maintain relationships with partners, agencies, and external vendors to amplify campaign reach and impact.

Team Leadership & Development:

• Lead and mentor a team of marketing professionals, ensuring their growth and alignment with company objectives.
• Set KPIs for the team and evaluate performance to achieve strategic goals.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience (5+ years) in marketing and communications, preferably in the real estate or sustainability sectors.
• Strong understanding of consumer psychology and purchasing behavior.
• Excellent storytelling and copywriting skills.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media ad managers, and email marketing software.
• Demonstrated ability to plan and manage budgets effectively.
• Exceptional leadership, organizational, and interpersonal skills.
• A results-driven mindset with a proven track record of improving brand visibility and revenue.