Market and Industry Trend Analyst at Ecobank Nigeria

Job Description

Industry and Market Trend Analysis

• Track developments in the financial services industry (e.g. CBN regulations, fintech disruption, inflation, interest rates, FX dynamics).
• Monitor macroeconomic indicators that affect lending, deposits, investment products, and customer behavior

Competitor Benchmarking

• Analyze competitor banks’ products, pricing, branch expansion, digital offerings, and campaigns.
• Provide competitive intelligence reports for business units, senior management, and strategic teams.

Customer & segment Insights

• Study customer acquisition, retention, and churn rates across segments (Retail, SME, HNWI, LOC & EFS).
• Identify behavioral trends in channel usage, digital adoption, and product uptake (cards, loans, savings, etc.).

Performance Reporting and Dashboarding

• Develop and maintain dashboards (Power BI, Excel) showing market share, revenue trends, and segment performance.
• Generate reports that track product penetration, fee income, and cross-sell ratios.

Support Strategic Initiatives

• Provide intelligence to support product development, new market entry, branch optimization, and digital transformation.
• Assist in pricing strategies, marketing campaign planning, and competitor threat assessments.

Collaboration Across Business Units

• Work with Retail, Commercial, LOC, HNWI, Payment and Strategy teams to supply tailored insights.
• Support quarterly business reviews, board reporting, and investment/expansion decisions.

Experience & Qualifications

• Bachelor’s degree in computer science, Mathematics, Statistics or Business Management
• Working knowledge of data mining using SQL, ETL, and Excel
• Demonstrated experience in executing presentations of technical and business level data.
• Knowledge and familiarity with Tableau is a plus
• Proven ability to synthesize analytics and research results into clear insights, and to deliver actionable recommendations.
• Business writing and presentation skills for executive reporting
• Ability to link market signals with financial impact