Manager - Proposition and Customer Insights High Value Prepaid.Marketing NG at MTN Nigeria

Mission:

• Create and drive the overarching high-value prepaid strategy for MTN Nigeria to drive quality customer acquisition, lead an integrated go-to-market strategy, and execute customer engagement programs to create sustainable and profitable market volume and value growth for the high-value prepaid segment within the consumer segment.
• To assist and support the Senior Manager, High Value Segment—Consumer Segment Group, in the implementation of strategies to achieve agreed business objectives.

Description:

• Develop detailed plans and programs to achieve set targets for profitability, revenue, value, and market share, and stir up demand in the market.
• Contribute to managing the financial viability of key initiatives involving changes in subscriber numbers, cost of product/service delivery, Marketing spend, average revenue per user (ARPU), return on investment etc.
• Drive profitability within the High Value segment through the effective implementation of High Value prepaid related campaigns.
• Assess the current performance of existing high value prepaid products and determine whether the organization can accelerate growth by redefining its existing value proposition or creating new packages or solutions that can enhance revenue growth.
• Review market and internal conditions and contribute to the development of marketing strategies for High value segments and ensure segment marketing strategies are based on clear value proposition that is aligned to MTN Value proposition. 
• Research Industry evolution & competition’s activities to Identify segment specific gaps and Strategies to exploit high value prepaid segment to MTNs advantage.
• Develop comprehensive plans and programs to achieve High value set targets for profitability, revenue, value and market share, stir up preservation, etc in support of defined marketing strategies.
• Monitor execution of High Value and emerging market strategies against specifications.
• Evaluate new opportunities for expansion and revenue growth and develop creative and innovative approaches to drive sustainable growth in the High value market space.
• Develop promotion campaigns to stimulate usage and profitable consumer connections.
• Identify, review, and monitor demographic profiles of the High Value prepaid segment customers continuously.
• Provide delivery and performance tracking support to management, identify opportunities and leverage MTN and HV segment value proposition to take advantage of such opportunities.
• Manage and contribute to the development of communication to drive understanding of value proposition and achieve business objectives.
• Collaborate with go-to-market teams in developing advertising/communication concepts in support of MTN’s brand building initiatives and manage advertising/promotions/events independently from concepts stage (agency briefing–script-storyboard development) to execution (production- flighting).
• Perform any other duties as assigned by the Senior Manager, High Value Segment.
• Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets/requirements and regularly review their training needs.
• Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.
• Identify training requirements of team members, develop program to address knowledge gaps and to enrich knowledge repository within the department.

Education:

• First degree in marketing, business, or a related discipline. MBA is a plus.
• CIM is a plus.
• Fluent in English

Experience:

6 - 13 years’ experience which includes:

• Experience working in a medium- to large organization.
• Minimum of 3+ years of work experience in marketing or product/project management with a strong commercial acumen (ideally in the telecommunications, FMCG, or consulting industries)
• Proven track record of managing high-value customer segments and driving revenue growth
• Hands-on product management and development experience, including defining, launching, and optimizing products and services.
• Demonstrated project management experience and excellence in driving cross-functional projects with multiple stakeholders.
• Strong analytical and quantitative skills; ability to use data and metrics to make informed decisions.
• Ability to work effectively in a fast-paced and dynamic environment.