Lead Brand Development at Ibadan Electricity Distribution Company (IBEDC) Plc

Job Description

This job role operationalizes the brand identity of the company, ensures brand consistency and integrity across all company’s marketing initiatives and communication for the purpose of fostering goodwill and delivering stakeholders value in line with the company’s Business goals.

Job Requirements

• Bachelor’s Degree in Mass Communication, Marketing or any other related courses.
• Member of NIPR, APCON or similar bodies is desired.
• At least 6 years post-graduation experience with at least 4 years cognate experience in Brand Development or corporate communications is an added advantage.

Behavioral competencies

• Good analytical skills
• Excellent communication and interpersonal skills & diplomacy
• Problem-Solving Skills
• Critical Thinking Skills
• Creative Thinking Skills

Job Responsibility

• Develop content for internal communication and external broadcast platform.
• Supervises the conduct of internal and external surveys for the evaluation of communication plans and policies.
• Develop communication plans to support revenue drive and brand visibility.
• Supervise the development and production of marketing collaterals and advertising.
• Leveraging and growth of social media platforms and any other new media.
• Prepares periodic and ad-hoc reports to Head, Branding & Corporate Communication and other relevant stakeholders.
• Ensures and facilitates IBEDC and partner events.
• Carry out any other duties as directed by the Head, Branding & Corporate Communication.

Skills & Competencies

Technical competencies

• Excellent organisational skills & priority setting
• Good reporting & feedback skills
• Strong stakeholder management skills
• Media relationship management
• Strong research & data analytical skills
• Project Management skills